iSpot is making its biggest product bet since modernizing TV ad measurement more than a decade ago. The company today introduced iSpot SAGE, an agentic AI-powered platform designed to transform how brands and agencies extract value from cross-platform TV ad measurement, creative analytics, and attribution data. Years in development, SAGE promises to convert massive, historically…
Anzu, best known for embedding ads directly into gameplay environments, is moving decisively into performance advertising. The company has launched click-enabled intrinsic in-game ad formats, giving programmatic DSPs access to high‑intent gaming inventory that until now has largely sat outside lower‑funnel buying strategies.
The company announced a new partnership with Art of Dental Marketing, the agency led by industry veteran Sean Hamel. The collaboration aims to combine Golden Goose’s high‑conversion call handling with Art of Dental Marketing’s branding and patient acquisition strategies—creating what both companies describe as a more integrated growth engine for dental practices.
Competitive ad intelligence has never been short on data. Marketers can already see where competitors advertise, how much they spend, and which creatives they run. What’s been missing is context—the intent behind those campaigns. BIScience, the company behind the ad intelligence platform AdClarity, thinks it has the answer.
The ad testing platform expands its enterprise offering and hires a seasoned sales leader as brands look to predict performance before spending a dollar.
Connected TV has become the fastest-moving target in digital advertising—and one of the hardest to track. As budgets pour into streaming platforms, marketers are facing a familiar problem: spend is rising faster than visibility.
As holiday foot traffic surges in New York City, Pearl Media is seeing strong demand for its Midtown Digital Network, the city’s first private, full-motion, eye-level digital network. Designed to complement Times Square buys, the network delivers high-density street-level coverage across 6th, 7th, and 8th Avenues, reaching commuters, tourists, theatergoers, and seasonal shoppers alike.
Future Media Conferences (FMC) is taking its flagship Post Production World Conference (PPW) on a global tour—and for the creative tech world, this is more than just another industry event announcement. It’s a signal flare.
Digital out-of-home (DOOH) advertising has grown fast, but the day-to-day workflow hasn’t kept pace. Most advertisers still juggle multiple systems to plan, activate, and measure campaigns. ADvendio, the omnichannel advertising management platform, wants to solve that headache—this time with help from Vistar Media, the global leader in OOH technology and part of T-Mobile Advertising Solutions.
Programmatic advertising has never been short on promises—scale, precision, automation—but the reality for most agencies today looks more like a maze than a marketplace. Fragmented supply paths, inconsistent brand safety controls, and endless PMP troubleshooting leave in-house teams stuck doing anything but strategic work.
