1. Locality plays a central role in connecting brands with local audiences. What makes local advertising such a powerful lever for marketers today? Local advertising enables brands to show up in the moments and places that matter most. At Locality, we help advertisers optimize opportunity markets, tailoring campaigns not just by DMA but down to…
Retail media is booming – but growing fast isn’t the same as growing up. As retailers turn their websites, apps, and store displays into ad platforms, brands are pouring in serious dollars, drawn by promises of high-intent shoppers and rich first-party data. The challenge? Many networks still lack the basics: consistent metrics, clear pricing, and…
1. How have rising privacy regulations and platform restrictions created urgency for financial brands to rethink their ad strategies? Financial institutions are increasingly focused on building a holistic, 360-degree relationship with their clients. But they’re also facing pressure from data privacy rules and platform restrictions that make traditional marketing strategies riskier to execute. One of…
1. Political advertising has changed in the past few election cycles. From Fyllo’s perspective, how has digital media shifted the way campaigns allocate budgets and prioritize voter outreach? Campaigns are shifting significant budget away from linear TV, especially at the local level where targeting has become more limited. Connected TV (CTV) has become a preferred…
1. AI, ML, and data streaming are transforming advertising. What technologies do you believe will define AdTech in 2030? If I look at where the industry is heading, I’d say AdTech in 2030 will be defined by intelligence, trust, and adaptability working in unison. The technologies shaping AdTech will be less about isolated innovations and…
1. How does your partnership with The Trade Desk align with your broader mission to deliver omnichannel consumer intelligence to advertisers? NIQ’s media division is dedicated to helping marketers and media owners around the world plan, activate, and measure their media investments with greater precision and impact. We do this through a unique combination of…
1. The TV landscape is experiencing more fragmentation than ever, presenting both challenges and opportunities in the industry. How is DISH Media simplifying that complexity and helping advertisers maximize unduplicated reach? Today, TV advertisers are navigating a maze of platforms, each with different data policies, measurement standards, and audience behaviors. This complexity leads to duplicated reach,…
1. How has advertiser adoption evolved since the format’s introduction, and which verticals are seeing the strongest performance? Since launching in 2021, we’ve seen adoption accelerate across both global brands and performance marketers. Verticals like entertainment, retail, QSR, and consumer tech have embraced in-game audio because it reaches audiences that are highly engaged but often hard…
1. Audience fragmentation across CTV, DOOH, mobile, and online video is at an all-time high. How are traditional planning methods falling short in this environment? Traditional planning methods are failing because they are inherently inflexible. It’s a static, manual process trying to keep up with a dynamic, real-time world. They treat each screen as its…
1. With recent appointments of leaders, what was the strategic thinking behind thisexpansion?AdGood’s mission is to simplify access to premium Connected TV (CTV) advertising fornonprofits, and the expansion of our Board of Directors ensures we have the expertise neededto scale this impact. By bringing together leaders from advertising, streaming, technology, andphilanthropy, we’re positioning AdGood to…
