MarketFully Makes a Big Move in AI-Powered Content
MarketFully, the global leader in InContent Marketing, has added another major piece to its rapidly growing AI content ecosystem by acquiring Social Element, one of the world’s leading social media agencies. The deal extends MarketFully’s push into multilingual content and brand community management—this time across the fast-moving world of global social platforms.
For a company that’s spent the past year stitching together a multilingual, AI-optimized content engine, bringing Social Element into the fold is more than a strategic add-on—it’s an expansion into the social layer where consumer engagement now happens first.
From Web Localization to Global Social Reach
MarketFully’s momentum has been building. In the last 12 months, the company:
- Integrated MotionPoint’s web localization business
- Invested in multilingual content through Key Content
- Launched MarketFully.AI, its AI-driven transcreation and content-generation suite
The acquisition of Social Element now connects all of these capabilities across social networks, giving MarketFully the cross-channel reach it has been building toward.
According to CEO Evan Kramer, the move allows MarketFully to offer global social services that increase online discoverability while strengthening brand communities worldwide. In short: AI, multilingual content, and social engagement under a single roof.
What Social Element Brings to the Table
Social Element isn’t your typical agency. It’s known for:
- Global social strategy
- Creative and community-driven content
- Influencer management
- Brand safety operations
- Deep audience engagement across major platforms
The agency’s leadership team remains intact—Tamara Littleton as advisor, Ashley Cooksley as CEO, and seasoned leaders Linn Frost and Wendy Christie expanding growth, innovation, and talent operations.
The brand’s identity stays in place; its global scale now gets a powerful AI boost through MarketFully’s MF.AI platform.
Why This Deal Matters
MarketFully is positioning itself as the central player in multilingual, AI-powered content marketing—a space heating up as brands fight to stay visible across search, social, and increasingly fragmented digital ecosystems.
Lightview Capital’s Rich Erickson noted that MarketFully has “taken the lead in delivering culturally relevant marketing content for global brands,” a distinction that aligns with Lightview’s goal of building a category-defining leader for multinational clients.
Social Element adds frontline social capabilities to a company already strong in content, localization, and AI. The combination is aimed directly at what many marketing organizations now lack: a cohesive way to scale authentic, localized, AI-enhanced content across both web and social—without fracturing voice or quality.
A New Phase for Brand Communities
Founder Tamara Littleton described Social Element as a mission born two decades ago to help brands build authentic communities. Joining MarketFully, she said, is a continuation of that mission—only now amplified by AI, multilingual scale, and a broader platform designed for global reach.
For brands navigating multilingual markets, AI-driven content workflows, and the rising importance of community-led growth, the MarketFully–Social Element combination could become a defining benchmark of what modern digital marketing now requires.
