Stic, a tech-enabled platform that turns everyday drivers into out-of-home (OOH) advertising channels, has raised $10 million in bridge funding led by Accretion Capital and backed by entrepreneurs including Phil Hellmuth, Adam Waheed, and Chris Detert. Advisors on the round included industry names like Lucy Guo, Maurice Maschmeyer, and Tanya Cohen.
The investment pushes Stic’s valuation to $200 million and positions the company to expand operations across 30+ U.S. states and Canada, deepen brand relationships, and strengthen operational capabilities in new markets.
Turning Traffic Into Measurable Marketing
Founded in 2023, Stic’s platform offers brands a scalable, measurable alternative to traditional OOH advertising, which has historically been fragmented and difficult to track. Drivers simply attach Stic-branded decals or digital signage to their vehicles and earn per-mile income—no extra effort required. Meanwhile, brands benefit from route-based analytics, traffic modeling, and campaign performance metrics, bringing unprecedented transparency to street-level advertising.
“By combining a fast-growing driver network with powerful analytics, we’re giving brands a scalable way to run OOH campaigns while putting money back into people’s pockets,” said Adam Cohen, CEO of Stic. “This funding helps us bring that opportunity to more communities while delivering measurable real-world reach for advertisers.”
Gig Economy Meets Smart Advertising
Stic has seen its driver network grow 600% since launch, covering industries from insurance and retail to tech, CPG, QSR, and entertainment. Unlike other gig platforms, Stic emphasizes passive earnings and minimal driver engagement, redefining the economics of OOH advertising and offering brands a human, cost-efficient alternative to digital and traditional media buys.
“Stic’s platform empowers gig workers while delivering smarter advertising in the real world, unlocking growth opportunities for drivers, brands, and agencies alike,” said Lucy Guo, CEO/founder of Passes and co-founder of Scale AI.
Looking Ahead
With new funding in hand, Stic aims to expand its footprint, enhance analytics, and deepen relationships with national brands, pushing the boundaries of what OOH campaigns can achieve in an era dominated by digital impressions. For advertisers seeking measurable offline impact—and for drivers looking to monetize their daily commute—Stic is positioning itself as a win-win for both sides of the street.
