Ad Council and Opportunity@Work Renew ‘Tear the Paper Ceiling’ Campaign, Urge Employers to Hire for Skills, Not Degrees

Ad Council and Opportunity@Work Renew ‘Tear the Paper Ceiling’ Campaign, Urge Employers to Hire for Skills, Not Degrees

The Ad Council and Opportunity@Work are back with a powerful sequel to their 2022 initiative, “Tear the Paper Ceiling.” Their new public service campaign, “Story Unfold,” takes direct aim at the hiring bias that sidelines millions of capable workers — those Skilled Through Alternative Routes (STARs) — who don’t hold a bachelor’s degree but have plenty of real-world experience.

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Ad Council and NHTSA Launch New PSA “Lost in a Flash” to Combat Buzzed Driving

Ad Council and NHTSA Launch New PSA “Lost in a Flash” to Combat Buzzed Driving

The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) have unveiled a new public service advertisement (PSA), “Lost in a Flash,” aimed at curbing buzzed driving across the United States. Launched during the deadliest months for alcohol-impaired crashes—July and August—the PSA highlights how a single poor decision behind the wheel can irreversibly change lives.

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