Advertising Fuels $10.4 Trillion in U.S. Economic Activity, Supports 29 Million Jobs
In an era where economic engines are constantly scrutinized for impact and efficiency, advertising has proven itself as a powerhouse. A new study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence reveals that advertising was directly and indirectly responsible for $10.4 trillion in U.S. economic activity in 2023—a staggering 21.9% of total U.S. output.