Pixalate Q3 2025 Report: North America Leads Global Mobile App Ad Viewability at 72%
Pixalate, the global authority in ad fraud prevention and compliance analytics, has released its Q3 2025 North America Programmatic Ad Viewability Benchmarks, and the results are telling: mobile in-app ads lead the region with a 72% viewability rate, outpacing both desktop (63%) and mobile web (60%).