PTF Lab and Lights Out Sports Debut Real-Time Virtual Ads in Live MMA Broadcast
PTF Lab, a US-based AI and computer vision company, has teamed up with Lights Out Sports, founded by former NFL linebacker Shawne Merriman, to deliver the first documented real-time virtual advertising during a live MMA event. This deployment signals a significant evolution in broadcast sponsorship technology, particularly in fast-paced combat sports.