A 24-month analysis of anonymized Meta advertising data from nine real estate accounts suggests that conventional campaign metrics such as click-through rate, cost per click and frequency can provide an incomplete picture of lead-generation efficiency. Published by 6 DIMENSIONS Business Growth Agency, the analysis examined 124 campaign records spanning international real estate advertising and found…

TransUnion and Permutive have launched an integration that allows advertisers to activate TransUnion audience segments across Permutive’s publisher network, combining identity data with direct publisher signals to expand addressable reach. The partnership targets one of programmatic advertising’s persistent challenges: reaching more consumers as legacy identifiers weaken, while maintaining enough accuracy and privacy controls to make…

Choosing an AI model for advertising creative work is becoming less straightforward as image and video systems proliferate and technical benchmarks often fail to capture practical creative requirements. OpenArt AI is addressing that gap with OpenArt Arena, a task-specific leaderboard that compares AI image and video models through blind evaluations designed around real creative workflows,…

Political campaigns are increasingly adapting advertising creative to the vertical-video environment, but simply publishing short-form content does not guarantee broader audience reach. That is the argument from political media strategist Kevin Singer, whose latest discussion examines how algorithms, mobile-first video and artificial intelligence are changing campaign advertising ahead of the 2026 U.S. midterm elections. The…

Advertising measurement is increasingly moving beyond audience demographics toward questions of context, representation and creative fit. Culture Hive Media Group is expanding that approach through a partnership with responsible AI company Alltold, adding deeper video analysis to its Cultural Relevance Score (CRS). The collaboration is designed to help advertisers assess whether video creative is likely…

Rental marketplace Dwellsy is changing how advertising inventory on its platform is sold. The company has launched a self-serve advertising tool that allows multifamily and single-family rental owners and operators to purchase placements directly across its marketplace. The move turns advertising space that was previously filled through third-party ad networks into inventory that property advertisers…