Media Sales Outlook 2026: Optimism Amid AI, CTV, and Digital Transformation
Media sales professionals are cautiously optimistic about 2026, according to the 2025 State of Media Sales™ Survey released by SalesFuel® in partnership with BIA Advisory Services. Now in its 13th year, the study examines the outlook, priorities, and challenges for media sales teams across television, radio, cable, print, out-of-home, and digital-first organizations.