EstrellaTV Leads Spanish-Language Broadcast Growth with 29% Prime-Time Spike
EstrellaTV is surging ahead in the 2025–26 broadcast season, posting the largest audience gains among Spanish-language networks, according to MediaCo Holding Inc. (Nasdaq: MDIA). In the first three weeks of the season, EstrellaTV is up +29% year-over-year among Adults 18–49 in Monday-Sunday prime, far outpacing competitors: Unimás and Telemundo each rose only +3%, while Univision declined -12%. Monday-Friday prime ratings are even more impressive, with a +45% increase year-over-year among the key demographic.