CivicScience, a leading consumer analytics and advertising platform, has partnered with The Atlantic to integrate real-time survey data and audience insights directly into the publication’s advertising and research operations.
Ahead of Cannes Lions, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report in collaboration with VaynerMedia, a global creative and media agency. This comprehensive study evaluates advertising performance using real consumer feedback, offering brands actionable insights to improve ad impact and ROI.
