AdAdapted Expands Partnership with NFRA to Drive Shoppable Media for CPG Brands
AdAdapted, the digital media platform built for CPG brands and retailers, has renewed and expanded its partnership with the National Frozen and Refrigerated Foods Association (NFRA) for a fifth consecutive year. The collaboration leverages AdAdapted’s patented Save Now, Buy Later technology to connect brands with shoppers at critical moments—planning, list-building, and purchasing.