Advertising has spent the last decade chasing automation, data, and scale—sometimes at the expense of how it actually feels. Enter AdGPT, the startup declaring itself the first to define and execute what it calls Vibe Advertising—an AI-powered approach to creative that emphasizes tone, mood, and cultural resonance as much as performance metrics.
In a mobile advertising world where attention is currency, Liftoff’s 2025 Mobile Ad Creative Index makes one thing clear: the brands winning the battle are those rewriting the rules. The seventh edition of the report dissects what’s working across 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs. Spoiler alert—static banners are officially on life support.
The advertising industry talks a lot about inclusion. This week at Cannes Lions 2025, Havas is turning that talk into action with the launch of “Beyond the Brief”—a global campaign that boldly reframes how the industry views neurodivergent talent in a world increasingly influenced by AI and creative disruption.
