CTV’s Creative and Data Revolution: LG Ad Solutions Shows the Power of Advanced TV Ads
As streaming cements itself as the dominant way audiences consume TV, advertisers are doubling down on Connected TV (CTV) to fuse storytelling with measurable impact. LG Ad Solutions’ latest report, The Art and Science of the CTV-First Era Part One, offers a snapshot of how brands are leveraging CTV’s advanced capabilities to reach viewers more effectively.