ABX Launches Sports Impact Index to Measure the Real ROI of Sports Advertising
At the ANA Masters of Marketing Conference, creative analytics firm ABX introduced its latest innovation — the ABX Sports Impact Index™, a single-score system designed to help marketers quantify the effectiveness of sports-related advertising. Built from a deep dataset of over 500,000 evaluated ads, the new index blends 14 key performance indicators (KPIs) to give brands a clearer, faster, and more accurate view of how their sports campaigns perform across all media.