Flywheel Debuts “Return on Consumer” Dashboard to Move Retail Media Beyond ROAS
Retail media is booming, and so is the frustration that brands still rely on short-sighted metrics like ROAS to justify multimillion-dollar budgets. Flywheel Digital, an Omnicom-owned commerce tech player, is taking a run at that problem with the launch of its Return on Consumer (ROC) Dashboard, a new analytics product designed to show not just what customers buy today—but the value they’ll deliver over the next 12 months.
