MediaTrends Archives

SMB Advertising Report Highlights Publisher Challenges and Growth Opportunities

PR Newswire11 hours ago11 hours ago03 mins

A new study by vcita, The SMB Advertiser Report for Media & Publishing Companies (2025), reveals a tension in the local advertising landscape: while small- and mid-sized businesses (SMBs) value credibility and community reach from publishers, many partnerships are surprisingly short-lived.

Stagwell Research Says Brands Should Stop Avoiding News—Especially in Canada

PR Newswire4 weeks ago4 weeks ago04 mins

For years, advertisers have treated hard news like kryptonite—avoiding it for fear of brand-safety blowback. But a new study from Stagwell (NASDAQ: STGW), in partnership with The Globe and Mail, suggests that in Canada, that approach may be leaving serious money on the table.