MicrosoftAdvertising Archives

Affinity Solutions Joins Microsoft Advertising to Power Custom Consumer Purchase Audiences

BusinessWire9 hours ago9 hours ago03 mins

Affinity Solutions, a leading provider of consumer purchase insights, has teamed up with Microsoft Advertising to give advertisers access to custom Consumer Purchase Audiences via Microsoft Curate Commerce. The partnership aims to help brands “conquest” competitors’ customers and shift market share across sectors like travel, retail, quick-service restaurants (QSR), and insurance.

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LoopMe Partners with Microsoft Advertising for Real-Time Brand Optimization

BusinessWire5 months ago5 months ago03 mins

LoopMe, the global leader in brand performance, has announced an exciting new partnership with Microsoft Advertising. This collaboration integrates LoopMe’s first-to-market real-time brand optimization solution, PurchaseLoop, into Microsoft Curate. Through this integration, advertisers will gain access to real-time optimization, brand measurement, and custom data—driving better results in brand awareness, purchase intent, and consideration.