As global ad spend nears the $1 trillion mark, the pressure is on for ad tech platforms to unify fractured ecosystems and streamline omnichannel buying. Mediaocean, one of the industry’s core infrastructure players, is moving decisively to meet the moment.
DoorDash, a global leader in local commerce, has announced its most significant advertising platform upgrade to date. The company is rolling out a robust suite of AI-powered advertising tools and has acquired Symbiosys—a next-generation retail media platform—to enable offsite ad campaigns across search, social, and display. With these updates, DoorDash is building a smarter, more scalable, and transparent advertising ecosystem that connects high-intent consumers with advertisers both on and off its platform.
