Paramount and Taboola Launch “Performance Multiplier” to Boost CTV ROI
Paramount Advertising and Taboola (NASDAQ: TBLA) are teaming up to bring a new level of measurability to connected TV (CTV) advertising. The partnership introduces Performance Multiplier, a Paramount-branded solution designed to help small and medium-sized businesses (SMBs) amplify and track the impact of their CTV campaigns across digital channels.