Opollo Becomes First Aussie Agency to Partner With Semrush on AI Optimisation
Google search is in flux. Organic traffic is shrinking, ad costs are climbing, and AI platforms like ChatGPT and Gemini are quietly becoming the first stop for decision-making. While most agencies are still clinging to old playbooks, Opollo has moved first, striking a partnership with Semrush Enterprise to bring its new AI Optimisation (AIO) solution to Australia.