Quad Brings In-Store Digital Media to Vallarta Supermarkets
In the latest push to bring retail media closer to the point of purchase, Quad is extending its In-Store Connect network to Vallarta Supermarkets, one of California’s largest Latino-owned grocery chains. Starting this summer, 15 Vallarta locations will roll out strategically placed digital signage—adding a new layer of real-time marketing in the grocery aisle.