Locality Launches Collective: A Unified Platform for Local TV and Streaming Ad Buys
When it comes to TV advertising, “local” has always been a messy, fragmented landscape. National brands typically rely on expensive, one-size-fits-all buys, while local campaigns require stitching together countless broadcast, cable, and streaming deals. Locality—the company best known for wrangling that chaos—thinks it has the fix. This week, the company unveiled Collective, a first-of-its-kind technology…