Ad Council and Opportunity@Work Renew ‘Tear the Paper Ceiling’ Campaign, Urge Employers to Hire for Skills, Not Degrees
The Ad Council and Opportunity@Work are back with a powerful sequel to their 2022 initiative, “Tear the Paper Ceiling.” Their new public service campaign, “Story Unfold,” takes direct aim at the hiring bias that sidelines millions of capable workers — those Skilled Through Alternative Routes (STARs) — who don’t hold a bachelor’s degree but have plenty of real-world experience.