COOL Company Unifies Five AdTech Firms to Launch All-in-One Platform
In a bold move that shakes up the advertising technology landscape, The COOL Company has officially unified five previously independent adtech firms—ADventori, Balihoo, COOL Media, Insticator, and OKO Digital—into a single, integrated brand: COOL Media. This consolidation marks a strategic shift from siloed solutions to a cohesive, AI-powered ad platform built for modern media demands.