Broadcasters in today’s digital-first media landscape are expected to deliver seamless, high-quality viewer experiences while also maximizing return on investment through ad revenue. This balancing act has made dynamic ad insertion (DAI) a must-have technology, offering personalized advertising at scale and maximizing monetization opportunities. But there’s more to it than simply stitching an ad into…
The global in-app advertising market is on an upward tear—and it’s not slowing down anytime soon. According to a new report by Allied Market Research, the market is projected to skyrocket from $390.5 billion in 2024 to a staggering $952 billion by 2034, riding a robust 9.2% CAGR. The takeaway? Ads embedded inside mobile apps aren’t just filler—they’re fast becoming foundational to digital marketing strategies worldwide.
Programmatic advertising just got a strategic upgrade.
Assembly, the global media agency under Stagwell’s challenger network, has launched Assembly Control, a proprietary platform designed to give advertisers tighter grip over where their ads appear—while dialing up campaign performance. The rollout begins this July, supported globally by Assembly’s hubs in New York, London, Singapore, and Dubai.
Boltive, a tech firm on a mission to make digital experiences safer and more compliant, has named Pamela Slea as its first-ever President—a strategic move that underscores the company’s ambitions in the rapidly evolving space where ad security, privacy, and cybersecurity increasingly overlap.
Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers
Sovrn is turning up the volume on its tech ambitions. The publisher-focused ad and commerce platform has named Jud Valeski as its new Chief Technology Officer—an industry veteran with a track record of scaling high-impact data platforms through major exits.
This week, ADvendio and Adhese announced a strategic partnership to deliver a comprehensive advertising solution for Salling Group. The goal? A seamless, end-to-end retail media platform that unifies onsite, in-store, in-app, and offsite ad operations—while keeping privacy, scale, and campaign performance at the core.
In a bold move that shakes up the advertising technology landscape, The COOL Company has officially unified five previously independent adtech firms—ADventori, Balihoo, COOL Media, Insticator, and OKO Digital—into a single, integrated brand: COOL Media. This consolidation marks a strategic shift from siloed solutions to a cohesive, AI-powered ad platform built for modern media demands.
Proficy Digital has named Justin Friend as its new Vice President of Sales, signaling a decisive move to deepen its grip on the AI-powered automotive marketing space. With the dealership landscape rapidly digitizing, Friend’s appointment is less about filling a role and more about putting performance marketing in the driver’s seat.
The commerce media giant today unveiled Auction-Based Display, a new technology that introduces programmatic-style bidding into retail media environments. The move brings flexibility and scalability to a sector historically locked into static, reservation-based ad formats—potentially transforming how retailers monetize digital shelves and how advertisers run campaigns across commerce platforms.
