Lacuna has introduced Lacuna Ads, an integrated programmatic advertising ecosystem combining owned-and-operated (O&O) inventory, an ad exchange, demand-side optimization and self-service infrastructure for programmatic platform operators. The launch brings together capabilities Lacuna says it developed across publisher operations, exchange technology and DSP functions. The company says its O&O inventory spans a flagship utility app and…
Parking garages are becoming another piece of the programmable advertising infrastructure. Statements Media has launched a network of large-format digital video walls across Green P parking facilities in Toronto, giving advertisers access to high-resolution digital out-of-home inventory in heavily trafficked locations across the city’s core. The network brings digital screens into an environment that has…
Blockboard has been named a finalist in two categories at the 2026 Digiday Technology Awards, highlighting both its buy-side programmatic advertising platform and BlockVantage, its AI-powered media planning and campaign activation tool. Opening Paragraph The company is a finalist for Best Buy-Side Programmatic Platform and Best AI Tool for BlockVantage. The recognition puts two different…
Programmatic advertising has become increasingly sophisticated at identifying audiences, but live sports introduces another variable advertisers cannot easily capture from audience data alone: the moment when attention peaks. Genius Sports is partnering with Equativ and StackAdapt to bring real-time game signals into programmatic media buying, allowing brands to activate campaigns and dynamically adjust creative as…
A programmatic buyer opens the campaign dashboard expecting to see scale. There is reach, but the buyer is not able to decide what inventory is worth paying for, where the ads will run, or whether multiple brokers are charging for the same placement. More supply has not made Programmatic Buying efficient. This is where Programmatic Curation is changing the buying model. The objective is…
Programmatic advertising has transformed digital audio buying, but traditional over-the-air radio has remained largely dependent on direct sales and conventional trafficking systems. A new partnership between Triton Digital and broadcast software provider RCS aims to close that gap by connecting radio playout infrastructure with automated ad-buying workflows. Triton Digital Connects Broadcast Radio to Programmatic Ad…
A CMO is planning a major 2030 campaign. The media plan no longer starts with choosing between channels. On the contrary, the choice will revolve around ways to reach out to the audiences, how quickly budgets can be moved and what kind of buying models can show ROI. By 2030, the divide will not exist between old vs. new media anymore;…
An advertiser kicks off a programmatic campaign using various channels. Impressions are delivered by the campaign, but the reporting reveals that the same buyer is seen as several users from different devices. The problem here is lack of recognition of the same prospect through fragmented touchpoints. With third-party cookies going away and the changing landscape of data collecting due to…
Coder teams with AWS to deliver self‑hosted AI development environments for enterprises. The Austin‑based platform announced a strategic collaboration agreement with Amazon Web Services that will let large organizations run AI‑augmented development workspaces inside their own AWS accounts, preserving data sovereignty while tapping Amazon Bedrock’s generative models for security, governance and cost control. The partnership…
A new consumer survey from Bloom Ads suggests that localized advertising continues to strengthen brand engagement, with nearly 90% of respondents saying they are more likely to notice an ad that references their city or neighborhood. The findings indicate that location-specific messaging, relevant promotional offers, and community-focused creative improve consumer trust and brand perception, providing…
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