OpenX is putting proven leadership at the center of its next growth phase.
The omnichannel supply-side platform has promoted two of its top performers—Stacy Bohrer to SVP of Buyer Development and Amanda Forrester to SVP of Marketing and Communications as it doubles down on commercial momentum and partner-first innovation following a standout 2024.
These moves signal more than internal recognition. They represent a clear investment in the future of the supply side—not just as infrastructure, but as a driver of performance for marketers, buyers, and agencies globally.
Fueling Growth Through OpenXSelect
The promotions come as OpenX rides a wave of strong adoption for OpenXSelect, its advertiser-focused curation and supply-side targeting platform. With 200+ new brands added and surging engagement in curated deals and performance-driven targeting tools, the company’s commercial trajectory shows no signs of slowing.
The organization—currently at 400 employees plans to expand its commercial team by over 20% in the second half of 2025, with a third of that growth concentrated in international markets. That means more firepower to serve brands and agencies worldwide with smarter, faster, and more responsive media buying capabilities.
Bohrer: Transforming Buyer Relationships Across the Americas
Stacy Bohrer has been at the center of OpenX’s sales evolution—growing strategic relationships with holding companies and independents, building a robust account management team, and reshaping how OpenX delivers value to buyers.
Now, as SVP of Buyer Development, Bohrer will lead all buyer initiatives across the Americas, including OpenX’s new Mexico City office, solidifying the company’s footprint in key growth markets.
“We’re no longer just a pipe,” Bohrer said. “The supply side now delivers performance-driving functionality. My focus is on transparency, collaboration, and measurable outcomes for our clients.”
Her boss agrees. “Stacy’s impact has been transformational,” said Matt Sattel, CRO at OpenX. “She knows how to build high-performance teams and deepen trust with partners looking for smarter ways to buy media.”
Forrester: Marketing as a Growth Engine
Amanda Forrester’s promotion reflects another strategic pivot: making marketing a true revenue driver. Since joining, she’s helped reshape OpenX’s market positioning, integrated customer feedback into product strategy, and aligned marketing tightly with sales, product, and engineering.
Under her leadership, OpenX has sharpened its brand voice and extended its impact across the UK, Australia, France, Germany, and Japan.
“When you center the customer’s voice, marketing becomes more than messaging—it becomes product strategy,” Forrester said. “There’s never been a more exciting time for the supply side to lead transformation.”
A Strategic Bet on People
CEO John Gentry sees these promotions as more than talent recognition. They’re part of a broader bet on OpenX’s culture—one that values curiosity, collaboration, and customer obsession.
“Stacy and Amanda represent what OpenX is all about,” Gentry said. “They don’t just execute—they help shape our culture and accelerate innovation.”
As the advertising ecosystem continues to shift toward performance, transparency, and outcomes, OpenX is positioning itself not only as a tech provider but as a trusted partner. And with leaders like Bohrer and Forrester steering that strategy, the company is making a clear statement: the supply side isn’t just keeping up it’s setting the pace.
