Sientia, the UK-based platform driving payment-linked advertising, has partnered with Tillo, a global gift card platform, to embed real rewards into precision-targeted marketing campaigns. The collaboration enables advertisers to offer digital gift cards from over 3,000 brands directly within hyper-relevant, omni-channel campaigns.
By leveraging Open Banking data, Sientia helps advertisers reach millions of UK consumers with personalized campaigns that deliver measurable ROI. Now, with Tillo’s plug-and-play API, brands can reward customers instantly, incentivize purchases, and strengthen loyalty—all in one seamless workflow.
“We’re delighted to be working with Sientia, a company that’s redefining how brands connect with customers through Open Banking data,” said Alex Preece, CEO and Co-Founder, Tillo. “By combining Sientia’s advanced targeting with Tillo’s global gift card network, advertisers can build more relevant, rewarding, and results-driven campaigns than ever before.”
Sientia’s Co-Founder, Sam Leslie-Miller, added, “Our mission is to make marketing more meaningful for everyone. Rewards are a powerful way to achieve that. Partnering with Tillo lets advertisers add real value to campaigns, rewarding customers instantly for the behaviors brands want to inspire. It’s a game-changer for engagement, loyalty, and ROI.”
This partnership positions Sientia at the forefront of payment-linked advertising, where real-time rewards, AI-driven targeting, and actionable insights converge to create campaigns that resonate with consumers and drive measurable business outcomes.
