A decade-long veteran in digital legal marketing, X Social Media, has officially rebranded as Mass Tort Ad Agency, effective September 17, 2025. The change reflects a sharper focus on mass tort advertising while maintaining the same team, systems, and results-driven strategies clients have relied on since 2015.
Since its founding, the agency has invested over $250 million in Facebook ads, helping individuals affected by corporate wrongdoing find legal representation. The rebrand aligns the company’s identity with its core mission: connecting law firms with the clients who need them most.
Alongside the name change, the agency launched a new website at www.masstortadagency.com, offering updated resources on mass torts, insights into the industry, and highlights from its first ten years of operations.
“While our name and website are changing, everything else stays the same,” said Jacob Malherbe, Founder of Mass Tort Ad Agency. “Clients will continue working with the same experienced team. This rebrand simply gives us a clearer identity for the work we do best.”
The rebranding comes at a time when legal marketing is evolving rapidly, with digital spend on social platforms surging and competition among agencies intensifying. By solidifying its brand as Mass Tort Ad Agency, the firm positions itself as a specialized, authoritative player in a niche yet critical segment of the ad tech and legal marketing ecosystem.
For law firms navigating increasingly complex digital campaigns, this continuity—combined with a refreshed, targeted brand—offers reassurance that experience and results remain front and center.