Taboola, a global player in performance advertising, is pushing the boundaries of campaign outcomes with its Realize platform. Designed exclusively for performance-driven results beyond traditional search and social channels, Realize is now adding Generative AI tools to amplify advertiser success.
The platform taps Taboola’s unique first-party data, AI technology, and publisher supply to simplify and scale performance campaigns across major publisher sites, apps, and ad inventory. Advertisers are seeing measurable outcomes and efficiency improvements, making Realize a growing choice for brands seeking incremental growth.
Advertisers See Tangible Results
Since its launch, over 650 advertisers—including Homes.com, Tripadvisor, Philips Home Appliances, NerdWallet, and Motley Fool—have experimented with Realize’s display and social features. Results are promising: an aviation brand exceeded its performance goal by 34%, driving more travel bookings and increasing spend on the platform.
Clients praise the platform for its high-intent targeting and measurable ROI. Tammii Pang, Managing Director at Publicis APX, noted that Realize “effectively targets high-intent users on the open web, translating directly into measurable outcomes beyond traditional search and social platforms.”
Homes.com’s Brian Comeau added, “Realize has been a game-changer for our performance marketing. We’re meeting and exceeding our advertising objectives thanks to their innovative technology.” Similarly, Cruise Critic, a Tripadvisor brand, leveraged Realize for new customer prospecting and on-site engagement, while Philips Home Appliances credited the platform for optimal engagement and conversion rates.
Generative AI Drives the Next Wave
Taboola continues to strengthen Realize with AI-driven features. Most notably, advertisers can now transform static images into motion ads using Generative AI. Early tests show a 20% uplift in conversion rates for campaigns using AI-generated Motion Ads compared to static creatives.
“Realize is helping advertisers reach 600 million people daily across the open web, driving incremental growth that truly matters,” said Adam Singolda, CEO and Founder of Taboola. “With predictive AI trained on a decade of user behavior and thousands of publisher integrations, the platform delivers measurable performance at scale.”
Why It Matters
As marketers seek alternatives to increasingly saturated search and social channels, platforms like Realize offer a compelling path to reach high-intent audiences efficiently. By integrating Generative AI, Taboola is not just automating creative execution—it’s turning insights into tangible results, potentially setting a new benchmark for performance advertising across the open web.
Industry Implications
Taboola’s move underscores a broader trend in adtech: advertisers are hungry for tools that combine scale, targeting, and creative automation. Competitors like Outbrain, Magnite, and StackAdapt are also exploring AI-driven performance solutions, but Taboola’s extensive publisher network and first-party data could give Realize a distinctive edge.
