Tag: PerformanceMarketing

From Hand‑Out to Strategic Asset Historically, promotional products have been treated as low‑cost tokens handed out at trade shows or events. The conversation among the three associations reframed that perception, positioning swag as a deliberate, data‑driven element of a broader narrative. “Branded merchandise offers a compelling combination of audience engagement, brand recall and environmental efficiency,”…

London – On June 24, 2026, MoEngage announced that it has completed the purchase of Aampe, a San Francisco‑based artificial‑intelligence infrastructure firm that builds a dedicated autonomous agent for every individual customer. The deal, disclosed through a PRNewswire release, is positioned as a pivotal step toward a unified “agentic customer engagement platform” that combines marketer‑focused workflow tools with…

Trevelino/Keller Partners with Serenity Mental Health to Boost Earned Media in AI‑Driven Healthcare Search, announcing a new collaboration that aims to amplify the provider’s evidence‑based treatments through strategic earned‑media placements and AI‑friendly storytelling. The partnership pairs Serenity Mental Health Centers—a network of more than 35 clinics offering TMS, ketamine infusion and traditional psychiatric care—with Trevelino/Keller,…

New Research from GNW Consulting and Demand Metric Finds GEO Adoption Accelerating Across B2B Marketing as organizations shift from experimental pilots to measurable, revenue‑driving programs, according to a 2026 State of Generative Engine Optimization (GEO) report. What the Study Reveals The joint study surveyed 225 B2B marketing and revenue leaders, uncovering a rapid transition from…

ViB Earns G2 Leader Status in Lead Generation, High Performer in Email Marketing, a milestone that underscores the platform’s growing influence in B2B demand‑generation and marks a rare achievement for any vendor on the world’s most trusted software marketplace. What the Announcement Covers On June 2, 2026, ViB announced that its lead‑generation suite landed the “Leader” spot…

The San Diego‑based firm announced Tuesday that its agentic workforce solution has been placed in the top tier of G2’s latest Grid reports, a move that underscores growing demand for autonomous, AI‑powered tools that manage localized digital visibility for multi‑location enterprises. What SOCi announced SOCi, a SaaS provider focused on multi‑location marketing, disclosed that it earned…