MNTN (NYSE: MNTN), the Connected TV (CTV) advertising platform known for bringing performance marketing to television, has unveiled QuickFrame AI, a new AI-powered video production platform designed to make high-quality ad creation as simple as typing in a URL. The tool—currently in public beta—promises to democratize TV ad production, giving smaller brands the kind of creative firepower once reserved for major advertisers.
“The TV industry was built for the top 200 advertisers,” said Mark Douglas, CEO of MNTN. “We built MNTN for everyone else. 97% of advertisers on our platform had never run a TV ad before, and the biggest barrier was creative. QuickFrame AI fixes that.”
From URL to Ad in Minutes
QuickFrame AI combines some of the most advanced generative AI technologies—including Google Veo and Imagen, ElevenLabs, WellSaid Labs, and Stability AI—to automate every stage of video ad creation. The process starts simply: a brand enters its website URL, selects a video style, and within minutes, QuickFrame AI generates a fully produced ad complete with visuals, dialogue, and sound.
The platform’s intelligent editor allows users to refine their content—tweaking lighting, camera movement, tone, or dialogue—before exporting to major advertising platforms. On average, MNTN claims brands can go from concept to studio-quality, ready-to-run video in just 12 minutes.
A Creative Equalizer for Modern Advertisers
For MNTN, QuickFrame AI isn’t just a creative tool—it’s a strategic play in a market increasingly defined by speed and personalization. The platform enables brands to instantly generate customized ads for different audience segments, whether they’re running one campaign or thousands of creative variations across multiple channels.
Once a video is finalized, it can be pushed directly to MNTN Performance TV, reaching viewers across premium networks such as HBO Max, ESPN, and Peacock, or exported to Meta, TikTok, YouTube, and Google Ads Manager.
“Now any brand, no matter their size or budget, can go from a website URL to a ready-to-air ad in minutes,” Douglas added.
Why It Matters
The launch of QuickFrame AI lands at a pivotal time for digital advertising. As performance marketers shift more budget to CTV and short-form video, creative production has become a critical bottleneck. MNTN’s move directly addresses that challenge—offering scalable, on-demand video creation that aligns with real-time campaign demands.
In essence, QuickFrame AI could do for ad production what Canva did for design: make professional-quality output accessible to anyone with an idea and a few clicks.
The public beta of QuickFrame AI is available now at QuickFrame.com, with free ad creation through year-end for use on MNTN’s Performance TV platform. MNTN says the innovation roadmap includes ongoing updates as AI capabilities evolve—hinting that this is just the beginning of its push into automated creative intelligence.
