AdTech Edge – AdTechEdge

Freestar’s Intelligence Suite helps The Associated Press boost efficiency and unlock new revenue streams.

Freestar, the leading monetization partner for large digital media publishers and e-commerce sites, today announced a strategic collaboration with The Associated Press (AP), an independent global news organization dedicated to factual reporting, designed to optimize the AP’s programmatic performance and expand access to premium global advertisers. The collaboration helps create new revenue streams for AP while supporting quality journalism through its innovative advertising technology.

Enterprises Seek Ad Independence Beyond Amazon, Walmart, and PayPal

AdTech Edge2 months ago2 months ago03 mins

Amazon, Walmart, and now PayPal are staking claims in the advertising world, leveraging vast troves of purchase and behavioral data to woo brands. These “walled gardens” offer the promise of closed-loop insights—ads tied directly to sales—a tantalizing proposition for marketers chasing measurable ROI.

Retail Media’s Growing Pains: Why Advertisers Should Expect More

AdTech Edge2 months ago2 months ago010 mins

Retail media is booming – but growing fast isn’t the same as growing up. As retailers turn their websites, apps, and store displays into ad platforms, brands are pouring in serious dollars, drawn by promises of high-intent shoppers and rich first-party data. The challenge? Many networks still lack the basics: consistent metrics, clear pricing, and…

How Finance Brands Can Own Their Audience

AdTech Edge2 months ago2 months ago07 mins

1. How have rising privacy regulations and platform restrictions created urgency for financial brands to rethink their ad strategies? Financial institutions are increasingly focused on building a holistic, 360-degree relationship with their clients. But they’re also facing pressure from data privacy rules and platform restrictions that make traditional marketing strategies riskier to execute. One of…

How Fyllo Transforms Political Advertising

AdTech Edge2 months ago2 months ago08 mins

1. Political advertising has changed in the past few election cycles. From Fyllo’s perspective, how has digital media shifted the way campaigns allocate budgets and prioritize voter outreach? Campaigns are shifting significant budget away from linear TV, especially at the local level where targeting has become more limited. Connected TV (CTV) has become a preferred…

OOH Advertising Scores Big in Sports Marketing, Study Finds

AdTech Edge2 months ago2 months ago04 mins

Out-of-home (OOH) advertising is proving to be more than just stadium signage—it’s becoming a decisive player in sports marketing. A new national study by the Out of Home Advertising Association of America (OAAA) and The Harris Poll suggests OOH isn’t just noticed by fans, it’s actively shaping their behavior.

AdTech in India: Growth Trajectories and Global Relevance

AdTech Edge2 months ago2 months ago014 mins

The Indian advertising technology (AdTech) sector is undergoing a profound transformation, reshaping how brands communicate with consumers in one of the world’s fastest-growing digital markets. Once seen as a fragmented ecosystem driven by basic media buying and volume-based reach, India’s AdTech landscape has matured into a sophisticated arena defined by data-driven strategies, AI-powered personalization, and…

AdTech 2030: AI, Trust & Immersive Futures

AdTech Edge2 months ago2 months ago016 mins

1. AI, ML, and data streaming are transforming advertising. What technologies do you believe will define AdTech in 2030? If I look at where the industry is heading, I’d say AdTech in 2030 will be defined by intelligence, trust, and adaptability working in unison. The technologies shaping AdTech will be less about isolated innovations and…

NIQ & The Trade Desk: Smarter Shopper Targeting

AdTech Edge2 months ago2 months ago015 mins

1. How does your partnership with The Trade Desk align with your broader mission to deliver omnichannel consumer intelligence to advertisers? NIQ’s media division is dedicated to helping marketers and media owners around the world plan, activate, and measure their media investments with greater precision and impact. We do this through a unique combination of…

Why Ad-Tech Companies Need PR Agencies to Build Trust in a Privacy-First Era

AdTech Edge3 months ago3 months ago07 mins

In the ad-tech industry, trust is no longer optional. With consumers and regulators increasingly prioritizing privacy, ad-tech companies face the dual challenge of demonstrating compliance while maintaining relevance in digital marketing ecosystems. Establishing credibility requires more than technical compliance; it demands thoughtful communication strategies. Adtech PR agencies guide companies in shaping messages that resonate with…