AdTech Edge, Author at AdTechEdge

Guest Column

Why Ad-Tech Companies Need PR Agencies to Build Trust in a Privacy-First Era

AdTech Edge6 months ago6 months ago07 mins

In the ad-tech industry, trust is no longer optional. With consumers and regulators increasingly prioritizing privacy, ad-tech companies face the dual challenge of demonstrating compliance while maintaining relevance in digital marketing ecosystems. Establishing credibility requires more than technical compliance; it demands thoughtful communication strategies. Adtech PR agencies guide companies in shaping messages that resonate with…

Zoom Media Joins Forces with VIOOH to Boost Programmatic GymTV Ads Across North America

AdTech Edge7 months ago7 months ago03 mins

Zoom Media, the parent company of GymTV, has partnered with VIOOH, a global digital out-of-home (DOOH) supply-side platform, to bring GymTV’s premium in-gym video inventory to programmatic buyers across the U.S. and Canada.

DISH Media SVP Tom Fochetta on TV Ad Innovation

AdTech Edge7 months ago7 months ago014 mins

1. The TV landscape is experiencing more fragmentation than ever, presenting both challenges and opportunities in the industry. How is DISH Media simplifying that complexity and helping advertisers maximize unduplicated reach? Today, TV advertisers are navigating a maze of platforms, each with different data policies, measurement standards, and audience behaviors. This complexity leads to duplicated reach,…

In-Game Audio Ads: Odeeo & Claritas Redefine AdTech Measurement

AdTech Edge7 months ago7 months ago07 mins

1. How has advertiser adoption evolved since the format’s introduction, and which verticals are seeing the strongest performance? Since launching in 2021, we’ve seen adoption accelerate across both global brands and performance marketers. Verticals like entertainment, retail, QSR, and consumer tech have embraced in-game audio because it reaches audiences that are highly engaged but often hard…

VIOOH Expands U.S. Footprint With Vengo Partnership, Unlocking 65K DOOH Screens

AdTech Edge7 months ago7 months ago04 mins

VIOOH, the global programmatic DOOH supply-side platform, has announced a partnership with Vengo, one of the largest premium U.S. DOOH media owners. The deal gives advertisers programmatic access to 65,000+ screens across all 50 states, representing 13 billion monthly impressions—roughly 9% of the U.S. digital OOH market.

From Jargon to Journeys: Making Ad Tech Stories Human Through PR

AdTech Edge7 months ago6 months ago09 mins

In the shifting world of advertising technology, the language often feels dense with acronyms and technical terms that can alienate many audiences. Concepts like real-time bidding and programmatic advertising are foundational to the industry, yet they can create a barrier between the technology and the people it aims to serve. For ad tech companies, the…

In Ad Tech, the Right PR Narrative Can Be as Valuable as the Right Data

AdTech Edge7 months ago7 months ago09 mins

In the advertising technology landscape, data is undeniably essential. Insights derived from extensive consumer information fuel campaign strategies, audience targeting, and budget allocation. However, while data analytics drives operational decisions, it is the strategic narrative shaped through public relations that often determines how a company is perceived and how it thrives over time. In ad…

Jonathan Gudai on AI-Powered Cross-Screen Advertising: Conquering Fragmentation with AdOmni

AdTech Edge7 months ago7 months ago08 mins

1. Audience fragmentation across CTV, DOOH, mobile, and online video is at an all-time high. How are traditional planning methods falling short in this environment? Traditional planning methods are failing because they are inherently inflexible. It’s a static, manual process trying to keep up with a dynamic, real-time world. They treat each screen as its…

Aditude Appoints Anthony Gonsalves as First Chief Revenue Officer

AdTech Edge7 months ago7 months ago04 mins

NEW YORK, Aug. 18, 2025 (GLOBE NEWSWIRE) — Aditude, a leading technology company, today announced the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO). Gonsalves joins Aditude from JWP Connatix, where he served as Senior Vice President of Global Business Development, bringing extensive experience in driving strategic partnerships and revenue growth across the digital media landscape

The Hidden Value of PR Agencies in Shaping AdTech Brand Identity

AdTech Edge7 months ago7 months ago09 mins

AdTech companies operate in a space defined by constant innovation, shifting regulations, and fierce competition. Yet despite the focus on performance metrics and product capabilities, one critical element often gets overlooked: brand identity. A clear, compelling identity is what transforms a company from a solution provider into a trusted, recognizable market leader. For emerging and…