The adtech landscape has never been more crowded. New players enter constantly, legacy platforms expand their offerings, and differentiation becomes harder to achieve. In this environment, building better technology is no longer enough. To stand out and stay relevant, adtech companies need to shape perception, create trust, and command attention. That work begins with a…
New Delhi — The World Out of Home Organization (WOO) is teaming up with Ad Net Zero to make climate accounting in advertising a little more precise—especially for billboards, transit ads, and digital screens.
David Ogilvy once distilled advertising genius into four rules: make it simple, make it memorable, make it inviting to look at, and make it fun to read. But more than half a century later, marketers face a new question the ad legend never had to answer: What if “the public” is no longer your primary…
Western Australia’s ad market just got a serious boost. Digital Loop has been named the exclusive media representative for Big Ads, bringing the Australian ad-tech company’s premium programmatic and rich media solutions directly to WA agencies and brands.
Every September, Berlin becomes a magnet for innovation, ideas, and influence. IFA Berlin, one of the world’s most significant technology trade shows, gathers global decision-makers, innovators, and marketers across the consumer electronics and home appliance sectors. Yet despite its global impact, many U.S. brands remain underrepresented at this event. This is a missed opportunity for…
If you’re planning to ramp up Facebook and Instagram ad spend for the holiday rush, Meta has one word for you: automation—or more specifically, AI.
Elon Musk is making a hard sell to advertisers: let Grok, X’s AI assistant, run your campaigns end-to-end. The promise? Automation that levels the playing field for small and midsize businesses. The reality? Marketers aren’t biting—at least, not yet.
The streaming revolution has already rewritten the rules of TV advertising, but the next seismic shift is just beginning. With connected TV (CTV) and over-the-top (OTT) platforms becoming the go-to destinations for advertisers chasing valuable and highly engaged audiences, the question is no longer if they can attract them but how to increase the value…
In a media landscape dominated by digital metrics and ROI dashboards, local advertisers still have a soft spot for traditional channels—especially radio. That’s the takeaway from Borrell Associates’ latest SMB survey, which finds one-third of local advertisers rate AM/FM radio as “very” or “extremely” effective.
What was once dismissed as a buzzword is now a defining force in digital advertising. Curation—the packaging of audience data and supply chain intelligence into high-value private marketplaces (PMPs)—has become a cornerstone of programmatic strategy.
