DoubleVerify (NYSE: DV), a trusted leader in digital media measurement and fraud detection, has sounded the alarm on a growing trend of ads.txt exploitation—specifically calling out a network of AI-generated websites named Synthetic Echo. The revelation highlights a new wave of sophisticated ad fraud schemes aimed at misdirecting programmatic advertising budgets under the guise of legitimacy.
Smartly, a recognized leader in AI-powered advertising technology, has announced the integration of Reddit into its unified ad platform. Known for simplifying cross-channel media and creative operations, Smartly now extends its capabilities to one of the internet’s most community-driven platforms—Reddit—empowering advertisers with seamless automation, measurement, and creative optimization tailored to intent-rich audiences.
OpenX Technologies, a global leader in omnichannel supply-side platforms (SSPs), has unveiled Results by OpenX™, an AI-powered suite designed to transform how advertisers reach their goals. Building on its legacy of supply-side innovation and privacy-first targeting, OpenX’s latest release leverages deep neural networks and machine learning to deliver curated, high-value inventory—without reliance on personal identifiers.
As economic uncertainty shapes consumer behavior, LG Ad Solutions conducted a U.S.-based survey to uncover how inflation and rising out-of-home entertainment costs are influencing video streaming habits. The findings reveal a significant pivot toward Connected TV (CTV) and FAST platforms, as consumers seek cost-effective ways to stay entertained at home.
Yext, Inc. (NYSE: YEXT), the leading digital presence platform for multi-location brands, has announced the successful closing of a $200 million senior secured term loan facility with funds and accounts managed by BlackRock. The move enhances Yext’s financial flexibility, enabling the company to pursue strategic growth initiatives and acquisitions.
Worldeye Technologies Inc. today announced the strategic acquisition of BidX, a leader in automated PPC and DSP advertising for major e-commerce platforms including Amazon and Walmart. This acquisition strengthens Worldeye’s comprehensive portfolio of e-commerce solutions, which already features DataHawk analytics and Viral Launch marketplace optimization tools.
Comcast Advertising, the advertising arm of Comcast, today unveiled a groundbreaking AI-powered creative platform designed to help brands easily produce TV-grade ads. Developed in partnership with AI video pioneer Waymark, this platform enables advertisers to create high-quality commercials quickly and affordably, overcoming the traditional barriers of time and cost associated with TV ad production.
InfoSum, a global leader in data collaboration platforms, has announced new integrations with Amazon Ads to facilitate secure and seamless activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). This integration empowers advertisers and media agencies to improve audience targeting and campaign outcomes while upholding strict privacy standards.
InfoSum Launches New Integration with Amazon Ads to Enhance Secure First-Party Data Activation
UM, a global media agency under IPG Mediabrands, has been appointed as the media Agency of Record (AOR) for 7-Eleven, the world’s largest convenience retailer. UM will manage the full-funnel, cross-channel media strategy and digital media activation for 7-Eleven®, Speedway® stores, and the 7NOW® Delivery app.
