InfoSum Launches New Integration with Amazon Ads to Enhance Secure First-Party Data Activation
InfoSum, the world’s leading data collaboration platform, today announced a new integration with Amazon Ads designed to enable advertisers and media agencies to securely activate first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). This integration supports privacy-first data activation while unlocking advanced audience targeting and measurement capabilities across Amazon’s vast advertising ecosystem.
Through InfoSum’s decentralized data architecture and the new Push-to-Amazon functionality, advertisers can now push their first-party data signals directly to Amazon’s platforms without sharing raw data. This approach safeguards consumer privacy while allowing marketers to leverage powerful tools such as look-alike modeling, retargeting, and audience suppression.
Key features of the InfoSum and Amazon Ads integration include:
- Effortless First-Party Activation: Advertisers can easily activate first-party audiences in Amazon Ads through InfoSum’s secure user interface, simplifying campaign setup and reducing operational friction.
- Enhanced Audience Segmentation and Targeting: By combining proprietary first-party data with Amazon’s signals, advertisers can build custom audiences for personalized targeting in Amazon DSP, covering premium inventory like Prime Video, Twitch, and Fire TV.
- Comprehensive Measurement and Reporting: Integration with Amazon Marketing Cloud enables advanced analysis including in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and multi-touch attribution models to provide a holistic view of campaign performance.
- Optimized Media Spend: Real-time audience insights empower advertisers to dynamically adjust strategies, maximizing return on investment.
Valerie Mercurio, VP of Business Development at InfoSum, emphasized the significance of privacy in today’s media landscape:
“Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimizing both performance and return on investment. Our integration with Amazon Ads simplifies this process by enabling privacy-first activation while harnessing Amazon’s rich audience data.”
This collaboration sets a new standard for secure, privacy-compliant data activation and audience targeting within the digital advertising ecosystem, ensuring brands can drive measurable business outcomes while respecting consumer privacy.
