Mastercard is stepping firmly into the digital advertising arena with the launch of Mastercard Commerce Media, a new commerce-focused media network that promises to make advertising smarter, more personalized, and measurable.
The Trade Desk (NASDAQ: TTD) is set to launch Audience Unlimited, a major upgrade to its third-party data marketplace designed to make audience targeting more precise, accessible, and cost-efficient for advertisers. The platform leverages AI to score data segments for relevance, allowing brands to deploy multiple trusted data sources at a consistent, inclusive cost—removing traditional barriers like unpredictable pricing and integration complexity.
ID5, a leading identity provider for digital advertising, has released its 2025 State of Digital Identity Report, revealing how advertisers, publishers, and tech vendors are navigating the post-cookie landscape with diverse addressability solutions.
Mundial Media, a contextual marketing platform focused on multicultural audiences, has added five senior executives to its leadership team, signaling an ambitious push into AI-powered advertising and strategic growth.
Veylan, the AI-native operating system for modern advertising, has acquired Advisr, a sales platform widely used by media organizations. The move combines Advisr’s expertise in local media sales with Veylan’s intelligent infrastructure, aiming to transform workflows, boost revenue, and scale operations across the media sales ecosystem.
Qualtrics, the pioneer behind the experience management (XM) category, has tapped ROI·DNA, a Hotwire Global company, as its global digital advertising partner. The move positions ROI·DNA at the helm of paid media strategy and execution across both global and local markets.
Creativ Company, a machine-intelligent marketing firm serving some of the world’s most creative companies, has named Christina Lockwood as its new Communications Leader. Lockwood will steer communications strategy and execution for the firm and its media, advertising, and technology clients, further expanding Creativ Company’s growing PR practice.
Acxiom®, the data and technology backbone for global brands, has unveiled ‘True Intelligence’, a new measurement solution designed to give marketers a clearer view of the real-world impact of digital and connected TV (CTV) campaigns. The platform combines Acxiom’s Real ID, Interpublic’s Interact operating system, and The Trade Desk’s Kokai platform to deliver precision insights while integrating privacy-conscious frameworks like Unified ID 2.0 (UID2).
MarketCast, a longtime leader in marketing research, has rolled out Brand Effect Pro, a new advertising intelligence solution designed to help marketers optimize cross-channel ad performance in real time.
Digital advertising is in flux. With AI shaking up traffic sources and walled gardens swallowing the lion’s share of ad dollars, publishers are scrambling to assert control over their futures. Enter PubMatic’s new AI-powered monetization platform, designed to help publishers seize back yield, data, and demand.
