Sports sponsorship has always had a measurement problem: knowing that a brand appeared during a game is not the same as knowing which households actually saw it. GumGum is attempting to close that gap with a new advertising product that turns verified sponsorship exposure into audiences brands can reach after the broadcast. The company has…
Beauty advertising is increasingly moving beyond the traditional commercial-and-social-media playbook. e.l.f. Cosmetics is the latest brand to combine television, streaming video, YouTube, social media, influencers and AI-powered personalization in a single campaign, using its new “Unglammy Valley” campaign to promote Soft Glam Satin Foundation. The campaign also makes e.l.f. the first beauty brand to join…
Sports sponsorship has never been short on audience attention. The harder problem for marketers is turning that attention into measurable customer interactions and revenue. New research commissioned by Infobip suggests that brands are putting more money into sports activations while struggling to connect those investments to business outcomes. The study found that brands allocate an…
Manta is making a larger bet on manga as a global digital-content category, signing distribution agreements with Japanese publishers including KADOKAWA, Square Enix and Manga UP! The deals add more than 300 titles to the platform, expanding its catalog beyond webcomics and webnovels as the company looks to turn existing digital readers into manga audiences….
Videowise is taking shoppable video into the emerging AI-search market with AI Visibility, a new platform designed to make user-generated video content readable, citable and rankable by large language models. The launch combines Answer Engine Optimization (AEO) with YouTube Generative Engine Optimization (GEO), giving ecommerce brands a way to turn previously difficult-to-index video content into…
Canva is increasingly positioning itself as something broader than a design platform. With more than 100 million people now using Canva Presentations every month and more than one billion designs created monthly, the company is pushing its Visual Suite deeper into everyday workplace productivity. Its latest release marks the 100th suite upgrade of 2026 and…
As AI moves from an experimental marketing tool into a more operational part of customer acquisition, software vendors serving small businesses are competing to make those capabilities easier to deploy. Thryv is responding by putting a veteran enterprise technology marketer at the center of its next growth phase, promoting Patricia Rollins to vice president of…
As AI assistants move from answering product questions to influencing — and potentially completing — purchases, brands are facing a new advertising and commerce problem: visibility inside AI is difficult to measure. NIQ and Similarweb are developing a new Agentic Commerce Measurement solution designed to show brands and retailers where products appear in AI-driven discovery,…
Paradium.AI is connecting its first-party audience curation platform with Elcano’s AI-powered deal management technology in a move that could make curated programmatic inventory easier to activate across display, online video, native and Connected TV (CTV). The partnership pairs Encore, Paradium.AI’s first-party data curation platform, with Victoria, Elcano’s AI agent for creating, managing and optimizing advertising…
NFL advertising delivered substantially stronger consumer engagement than average primetime television during the 2025–26 season, according to EDO’s fourth annual NFL TV Outcomes Report. The study analyzed national television advertising across the season, measuring consumer actions such as branded searches and website visits to evaluate advertising impact. EDO reports that the average regular-season NFL advertisement…
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