Retail media is having a moment, and two major players are doubling down. Moloco Commerce Media (MCM), known for its AI-fueled retail media platform, has inked a partnership with Skai, the omnichannel advertising powerhouse trusted by 8,000+ advertisers. The deal? A global integration that promises retailers more revenue, advertisers more reach, and shoppers a more personalized ad experience.
Marketers are spending more than ever—global media advertising is expected to surpass $1 trillion this year—yet confidence in measurement remains shaky. Affinity Solutions, a consumer purchase insights company, is taking aim at that problem with the launch of the Outcomes Marketing Council, a new industry forum designed to bring clarity to one of marketing’s messiest debates: proving impact.
For years, TV advertising has carried a reputation for being expensive, complex, and out of reach for smaller brands. Universal Ads wants to change that. The company today unveiled a new AI-powered video creation tool, now in beta, that lets advertisers build polished, TV-ready commercials in just minutes—no production crews, no existing footage, no six-figure budgets.
The Alliance for Open Media (AOMedia) is gearing up for what it calls a generational leap in video technology: AV2, the successor to the widely deployed AV1 codec. Scheduled for release by the end of the year, AV2 promises sharper efficiency, broader use cases, and a bigger role in the media ecosystem’s open-source future.
Cloud consultancy Reply has just earned a new stamp of approval from Amazon Web Services: the AWS Advertising and Marketing Technology Competency, a recognition reserved for partners with proven chops in building high-performance adtech and martech solutions on AWS.
The online advertising market isn’t just growing—it’s exploding. According to a new report from ResearchAndMarkets.com, the industry is projected to hit $617.11 billion by 2033, up from $263.22 billion in 2024. That’s a nearly 10% compound annual growth rate over the next decade, driven by the collision of three unstoppable forces: always-on mobile audiences, the dominance of e-commerce, and AI-powered ad targeting.
Streaming has already overtaken cable in most households, but the 2025 Inclusive Screen report from LG Ad Solutions suggests the shift is especially pronounced among diverse audiences—and it’s changing what advertisers need to do to connect with them.
Community newspapers are getting a tech upgrade. CherryRoad Media announced it will roll out hyper-local AI search functionality across its properties, powered by ProRata’s Gist Answers platform. The move promises to reshape how readers discover local news—and how publishers monetize it. AI Meets Main Street Gist Answers is an AI-as-a-service solution that allows publishers to…
Azureon, a leading pool care platform in the Northeastern U.S., has appointed Jason Collar as Chief Marketing Officer. Collar brings over 15 years of marketing and advertising experience, including seven years in the home services sector, to spearhead the company’s growth initiatives.
Smartly, the AI-driven platform for creative, media, and measurement, is expanding its programmatic reach with a new integration for Spotify Ads Manager. Brands and agencies can now run audio and video campaigns on Spotify directly through Smartly, alongside other digital channels, all while leveraging AI-guided optimizations and cross-channel measurement.
