BusinessWire, Author at AdTech Edge

Amadeus AI Travel Advertising Platform Launch

Amadeus Unveils AI‑Powered Travel Advertising Platform to Shift From Reactive Optimisation to Demand‑Led Orchestration

May 29, 2026

BusinessWireMay 29, 202609 mins

Amadeus has launched the Amadeus Travel Advertising Platform, an AI‑driven solution that promises to move travel marketers away from reactive optimisation toward a demand‑led orchestration model. Announced at the company’s Advertising Summit in Nice, the platform integrates Accenture’s agentic framework with Amadeus’ traveller‑intent data to enable earlier, data‑rich media buying across fragmented digital channels. From…

SOCi’s AI‑Driven Marketing Platform Wins G2 Summer 2026 Grid Rankings, Signaling Shift in Enterprise Advertising

May 29, 2026

BusinessWireMay 29, 2026010 mins

The San Diego‑based firm announced Tuesday that its agentic workforce solution has been placed in the top tier of G2’s latest Grid reports, a move that underscores growing demand for autonomous, AI‑powered tools that manage localized digital visibility for multi‑location enterprises. What SOCi announced SOCi, a SaaS provider focused on multi‑location marketing, disclosed that it earned…

AI Creative Studio Launch: AI‑Powered Creative Automation

AI Digital Unveils AI Creative Studio to Bridge the Programmatic Creative Gap

May 28, 2026

BusinessWireMay 28, 202607 mins

AI Digital has launched AI Creative Studio, a full‑service production unit that promises to close the long‑standing creative bottleneck in programmatic advertising. By embedding generative‑AI tools directly into media workflows, the new offering aims to deliver high‑volume, multi‑format assets at the speed and scale demanded by today’s data‑driven campaigns. What AI Creative Studio Does AI…

Yieldmo appoints Anthony Flaccavento as CRO, bolsters AI‑driven ad platform Ymax.ai

May 28, 2026

BusinessWireMay 28, 202609 mins

Yieldmo Appoints Anthony Flaccavento as Chief Revenue Officer, Expands Executive Leadership Team, signaling a strategic push to scale its AI‑powered advertising suite and deepen its foothold in the fast‑moving programmatic and CTV markets. Yieldmo, the San Francisco‑based ad‑tech firm known for blending creative technology with machine‑learning, announced on Thursday that veteran sales executive Anthony Flaccavento will take the…

Attentive Agentic AI Marketing Suite Launch

Attentive Launches Agentic AI Marketing Suite at Thread 2026

May 27, 2026

BusinessWireMay 27, 2026010 mins

Attentive Launches Agentic AI Marketing Suite at Thread 2026, unveiling a suite of AI tools that promise to reshape how enterprise marketers orchestrate omnichannel campaigns and extract revenue from first‑party data. What Attentive Unveiled At its annual Thread conference, Attentive introduced a roadmap that adds four major capabilities to its existing omnichannel platform: Brand Voice 2.0, Reporting Agent, Predictive Analytics,…

Expedia Group Rolls Out AI‑Powered Travel Suite and Launches Multi‑Year Trails Fund

May 21, 2026

BusinessWireMay 21, 202609 mins

Expedia Group unveiled a suite of artificial‑intelligence tools, new partnership integrations and a $4.3 million “Expedia Trails Fund” at its Explore 26 conference in Las Vegas, signaling the travel‑tech giant’s push to become the AI‑first marketplace for enterprise marketers and hospitality partners. Expedia’s announcements come on the back of a three‑decade evolution that began with Rich Barton’s 1996…

Windsor.ai Introduces Live‑Write Model Context Protocol, Enabling Real‑Time Ad Actions Inside Claude, ChatGPT & Copilot

May 21, 2026

BusinessWireMay 21, 2026010 mins

Windsor.ai announced today that its Model Context Protocol (MCP) now supports live‑write functionality, allowing marketers to pause under‑performing campaigns, reallocate budgets and even launch new ads directly from AI chat interfaces such as Anthropic’s Claude, OpenAI’s ChatGPT and Microsoft’s Copilot. The move transforms the platform from a “read‑only” analytics layer into a bidirectional execution engine,…

Deterministic CTV Targeting Boosts 2026 Midterm Campaigns

DSPolitical and FreeWheel Unlock Scalable, High‑Performance CTV Ahead of 2026 Midterm Elections

May 20, 2026

BusinessWireMay 20, 202608 mins

DSPolitical, the Democratic‑focused voter‑targeting platform, and FreeWheel, Comcast’s TV‑ad technology, announced a partnership extension that lets political campaigns activate first‑party voter data across premium connected‑TV inventory in preparation for the 2026 midterm elections. A New Engine for Political CTV The collaboration gives campaigns a deterministic, household‑level identity framework that plugs voter data directly into FreeWheel’s…

StackAdapt CFO appointment fuels AI ad‑tech growth

StackAdapt Names Blaine Fitzgerald CFO to Accelerate AI‑Powered Ad Tech Growth

May 20, 2026

BusinessWireMay 20, 202607 mins

StackAdapt — the AI‑driven advertising and orchestration platform — announced the appointment of Blaine Fitzgerald as its new chief financial officer, a move poised to sharpen the company’s financial strategy as it scales its programmatic and retail‑media solutions. StackAdapt’s leadership shuffle marks a significant inflection point for a firm that has built a reputation for marrying machine‑learning algorithms with real‑time…

Amazon, Netflix & Google to Capture Half of $81B CTV Ad Market

Amazon, Netflix and Google Poised to Capture Half of $81B CTV Ad Market by 2030

May 19, 2026

BusinessWireMay 19, 202606 mins

Amazon, Netflix and Google are set to control roughly 50% of the projected $81 billion global connected‑TV (CTV) advertising market by 2030, according to Omdia’s latest research. The Power Shift in Living‑Room Advertising Omdia’s forecast shows CTV ad spend climbing from $44 billion in 2025 to $81 billion in 2030, overtaking linear TV in the 2030s. The study…

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