Zeta Global, the New York‑based AI infrastructure firm listed on the New York Stock Exchange under the ticker ZETA, announced that it will take the stage at an investor briefing organized by Citi on Monday, July 6, 2026. The session, slated for 4:30 p.m. Eastern Time, will focus on the company’s latest AI strategy, a re‑engineered technology stack, and the longer‑term market…
Jamloop, a platform that connects over‑the‑top (OTT) television advertising to measurable business outcomes, announced a new service model called Co‑Managed CTV. The offering combines the company’s existing self‑serve, CTV‑first interface with the strategic guidance traditionally provided through its managed‑service team. In practice, advertisers can run campaigns themselves while tapping into Jamloop’s expertise for planning, optimization,…
From Hand‑Out to Strategic Asset Historically, promotional products have been treated as low‑cost tokens handed out at trade shows or events. The conversation among the three associations reframed that perception, positioning swag as a deliberate, data‑driven element of a broader narrative. “Branded merchandise offers a compelling combination of audience engagement, brand recall and environmental efficiency,”…
Adobe (Nasdaq:ADBE) confirmed on Thursday that it has signed a definitive agreement to purchase Topaz Labs, the specialist developer of AI‑driven video and image enhancement software. The move expands Adobe’s portfolio of generative and restorative artificial‑intelligence capabilities, positioning the company to address the growing demand for high‑quality, hybrid content that blends traditionally captured footage with…
Big Happy has rolled out Dynamic Creative Optimization (DCO) for 3‑dimensional digital‑out‑of‑home (3D DOOH), a platform that automatically tailors moving billboard content to real‑time signals such as weather, location and live environmental data. The move signals a shift from static, one‑size‑fits‑all out‑of‑home (OOH) campaigns toward a more data‑driven, context‑aware ad experience that promises higher engagement…
Chalice AI and OpenX Launch AI‑Powered Video Curation Platform for Programmatic Video – The two firms announced a joint solution that embeds custom artificial‑intelligence models directly into OpenX’s supply‑side infrastructure, allowing advertisers to evaluate and bid on high‑quality video inventory in real time. What the partnership delivers Chalice AI, a platform‑agnostic AI media‑decisioning company, has…
T. Rowe Price has named Mike Barry as its new head of Global Marketing, a move that signals the asset manager’s intensified focus on AI‑powered client outreach, cross‑channel personalization, and data‑centric growth. The Baltimore‑based firm announced the appointment on June 15, 2026, with Barry slated to assume the role on July 1. Reporting to Dee Sawyer, head of Global Distribution, Barry will…
Adobe Unveils AI‑Driven Demand‑Side Platform to Boost Programmatic ROI, marking the software giant’s most ambitious entry into the programmatic advertising arena to date. The new solution, branded Adobe Media Optimizer (AMO), blends generative AI with Adobe’s existing data‑management and creative‑cloud assets to automate media buying, audience segmentation, and performance measurement across display, video, CTV, and…
Viant Technology Inc. (NASDAQ: DSP) has unveiled a new suite of Publisher Solutions that promise to give CTV publishers free, data‑rich tools for improving inventory quality, signal fidelity, and monetization on the Viant ad platform. What’s being announced Viant’s Publisher Solutions bundle three core components—SupplyIQ, Direct Access, and integrations for Household ID (HHID) and IRIS ID—into a single,…
New AI‑Driven Programmatic Platform, promising marketers a unified, privacy‑first stack that blends first‑party data, real‑time bidding and cross‑device attribution into a single SaaS solution. The ad tech world got its latest headline this week as NimbusX, a Silicon Valley‑based startup, unveiled a programmatic advertising platform aimed squarely at enterprise marketers. Built on a hybrid of…
