Advertising is beginning to move beyond websites, apps and streaming platforms into AI-powered conversations. Adform is positioning itself at the center of that shift as a technology platform partner for the European rollout of ChatGPT Ads, giving advertisers a way to incorporate the new environment into existing omnichannel campaigns rather than treating conversational AI as…
Linear television is often treated as the legacy side of an increasingly digital advertising market, but buying national TV inventory still involves forecasting rates, evaluating clearance and finding efficient placements. SoClean’s new national campaign puts that process in focus, using Marketing Architects’ AI-powered media-buying platform Annika to plan and optimize television inventory for its CPAP…
Healthcare advertisers have access to enormous amounts of claims and clinical data, but turning those signals into usable media decisions remains difficult. Chalice AI and PurpleLab are partnering to address that gap by combining real-world healthcare intelligence with custom predictive modeling designed around specific patient, prescriber and business outcomes. The partnership brings together PurpleLab’s healthcare…
As streaming libraries expand across apps, FAST channels and live television, finding something to watch is becoming an increasingly difficult problem for viewers—and an increasingly important one for CTV platforms. TiVo, a subsidiary of Xperi, has introduced Agent TiVo, a conversational AI experience that lets viewers search, refine recommendations and discover entertainment through natural voice…
Programmatic advertising has become increasingly sophisticated at identifying audiences, but live sports introduces another variable advertisers cannot easily capture from audience data alone: the moment when attention peaks. Genius Sports is partnering with Equativ and StackAdapt to bring real-time game signals into programmatic media buying, allowing brands to activate campaigns and dynamically adjust creative as…
Adform has been selected as a technology platform partner for the European rollout of ChatGPT Ads, giving its advertisers and agencies a route to activate campaigns in OpenAI’s conversational advertising environment while connecting that activity with broader media campaigns. OpenAI began expanding ChatGPT Ads into 31 European markets in August, initially making the offering available…
Live sports advertising is moving beyond fixed commercial breaks and conventional sponsorship placements. Genius Sports and TelevisaUnivision are bringing AI-powered visual augmentations and real-time game data to Liga MX broadcasts in the U.S., while using the same data infrastructure to turn key moments into new sponsorship opportunities for brands. Genius Sports and TelevisaUnivision are expanding…
Connected TV is moving deeper into the marketing stack. MNTN and Klaviyo have launched a two-way integration that lets brands activate Klaviyo’s first-party audiences on MNTN Performance TV and then use confirmed TV ad exposure to trigger personalized email and SMS journeys. The integration turns CTV from a largely standalone advertising channel into an actionable…
CTV advertising has spent years trying to replicate the scale and automation of digital media buying. Telly is now pushing the format in another direction: making the TV home screen itself an advertising surface. The company has expanded its partnership with Magnite to let advertisers programmatically buy Telly’s persistent Home Screen ads, including a new…
Podcast advertising is becoming more measurable, but advertisers still face a familiar problem: knowing who listens to a show does not always translate into being able to buy against that audience. Triton Digital is attempting to close that gap with Demos+ Demographic Targeting, a new content-targeting capability now available through its Triton Ad Platform (TAP)….
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