BusinessWire

TiVo Media Platform Hits Major Milestones, Expands Global Reach and Cross-Screen Advertising

TiVo Media Platform Hits Major Milestones, Expands Global Reach and Cross-Screen Advertising

TiVo’s independent media platform is gaining momentum, with its smart TV operating system and cross-screen advertising solution showing strong adoption across consumers and the industry. Just over a year after its launch, the TiVo One advertising platform now reaches more than 4 million monthly active users, giving advertisers access to unique, net-new audiences.

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Empower Media and Ocean Media Merge to Form $1.5B Independent Media Powerhouse

Empower Media and Ocean Media Merge to Form $1.5B Independent Media Powerhouse

In a major shake-up for the U.S. media landscape, Empower Media and Ocean Media have merged to form Empower Ocean Media Group, now the second-largest independent media agency group in the country. With combined media billings of $1.5 billion and a workforce of 400 professionals across New York, Los Angeles, and Chicago, the new entity aims to set a new benchmark for agility, technology, and performance-driven client outcomes.

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Future Today Brings Scene-Level Contextual Ads to CTV With Anoki ContextIQ

Future Today Brings Scene-Level Contextual Ads to CTV With Anoki ContextIQ

CTV advertising just got a lot more precise. Future Today, a pioneer in ad-supported streaming, has integrated Anoki ContextIQ across its connected TV footprint in collaboration with Magnite. The move brings scene-level contextual targeting to streaming ads, meaning brands can now reach audiences not just by show or genre, but by the specific emotional beats unfolding on screen.

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