In an age of instant gratification, slow-burn marketing just doesn’t cut it. That’s why Google Ads continues to be a cornerstone of performance-driven strategies in 2025. At ONMA scout, we see it as the engine of modern marketing—delivering real-time visibility and measurable results faster than any other channel.
Amazon advertisers frustrated by the limitations of the Ads Console now have a new power tool in their corner. WisePPC, a performance-focused ad management platform purpose-built for Amazon, has launched its open beta, aiming to give sellers, agencies, and brands a sharper edge with real-time insights, intelligent automation, and precision control.
Bauer Media has officially launched AudioXi in the UK, making its most decisive play yet in the rapidly evolving digital audio ad space. The move puts Bauer shoulder to shoulder with rivals like Global’s Dax and Spotify’s Sax—but with a distinct data advantage and a pitch to unify campaign planning across audio and display.
The immersive technology in advertising market, which hit $32.43 billion in 2024, is on track to reach a staggering $218.09 billion by 2032, according to DataM Intelligence. That’s a CAGR of 26.9%, and it reflects a rapidly evolving industry that’s rewriting the playbook for brand engagement
Why Reddit Ads Are Scaling Fast
1. Ad Reach & Usage Boost
Daily active users surpassed 108 million in Q1 2025 (up 31% YoY)
Global ad reach now hits 606 million, edging past X (~586M) and closing in on Snapchat (~709M)
The global in-app advertising market is on an upward tear—and it’s not slowing down anytime soon. According to a new report by Allied Market Research, the market is projected to skyrocket from $390.5 billion in 2024 to a staggering $952 billion by 2034, riding a robust 9.2% CAGR. The takeaway? Ads embedded inside mobile apps aren’t just filler—they’re fast becoming foundational to digital marketing strategies worldwide.
In a Distracted World, News Is Where Trust—and Smart Brand Strategy—Lives In the fast-moving world of digital advertising, where audience attention is fragmented and skepticism is rampant, a curious paradox has emerged. Marketers overwhelmingly trust the value of news—but fewer are investing in it. According to CNN’s Brand Power study, nearly 90% of senior marketing…
Ad Focus Inc., a player in the non-traditional out-of-home (OOH) advertising arena, is expanding its reach with a fresh slate of mobile and experiential media formats now available across key U.S. markets. From electric shuttles and projection billboards to branded tuk-tuks and party boats, the company is aiming squarely at brands looking for more immersive and flexible ways to connect with consumers outside the home.
In an era when digital marketers are pressed to prove ROI, Nomadic Advertising just made the math a little easier. The Toronto-based digital agency announced that CallRail’s call and form tracking tools are now standard across all its digital marketing service packages—no extra charge, no separate subscription.
Forget celebrity endorsements and human influencers—virtual personas built on AI, 3D modeling, and machine learning are fast becoming the new face of digital marketing. According to digital agency Lounge Lizard Worldwide, brands are embracing virtual influencers to tell richer, risk-free stories across social and digital platforms.
