Benefit Media Group says it tripled projected impressions in a Connected TV campaign promoting Tel Aviv to U.S. audiences after using madSense’s AI technology to adapt a two-minute video into multiple advertising formats. The campaign illustrates a growing operational challenge in CTV: advertisers increasingly want the storytelling capabilities of television while also expecting the flexibility,…
The U.S. Department of Veterans Affairs is warning veterans and service members about misleading mortgage advertising that can make private lenders or loan offers appear to have official government backing. The warning, published September 8, comes as the VA says some advertisements targeting veterans misuse the department’s name, seal or official logos, while also obscuring…
Gaming advertising has long had a reach problem in reverse: the audience is enormous, but buying access to it has often required specialist knowledge, publisher relationships and managed campaigns. Livewire is attempting to remove that friction with Ads by Livewire, a new Canva App Marketplace integration that lets marketers turn existing Canva designs into in-game…
As Saudi Arabia approaches its 96th National Day on September 23, advertisers face a familiar problem with a new urgency: how to stand out when almost every major brand is competing for the same audience, channels and cultural moment. CLICK | TOG, a Riyadh-based marketing technology and creative company, is positioning generative AI-powered participation as…
Three advertising technology companies are joining forces to address one of digital advertising’s persistent problems: how to give advertisers and media owners more visibility into what happens between an impression being bought and its value reaching a publisher. TRUSTX, madSense and Shigotech have launched the Trusted Media Alliance (TMA), describing it as an AI-based media…
Impressions.fm is expanding its podcast advertising inventory with the addition of Fun For All Ages and the full archive of Gilbert Gottfried’s Amazing Colossal Podcast (GGACP), bringing both current and evergreen programming into its broader digital media network. The move gives advertisers access to a larger library of personality-driven audio content while extending the network’s…
As Black Friday and Cyber Monday approach, advertisers are looking for creative that can capture attention before rising media costs turn weak campaigns into expensive experiments. Street Poller Media is taking a data-driven approach, expanding its Street Poller Ads performance advertising system from difficult-to-market categories into consumer packaged goods and e-commerce. Street interviews have long…
Rental LED displays are becoming increasingly central to live-event production, where the same screen system may be transported between venues, installed under tight deadlines and reconfigured for different stage layouts. That operating model is pushing manufacturers to focus on lightweight cabinets, faster installation, high refresh rates and easier maintenance. Against that backdrop, several China-based LED…
MatchBest Group is positioning itself less as a single AI product company and more as a portfolio operator, building specialized platforms for industries where artificial intelligence can be embedded directly into existing workflows. The company’s portfolio spans creative production, OTT and streaming, healthcare, influencer marketing and enterprise technology. Its strategy is based on a common…
Small businesses increasingly need a steady stream of visual content for social media, digital advertising and promotions, but producing usable creative from imperfect source material can still require design expertise. PosterMyWall is addressing that bottleneck with three new AI tools—AI Photo Editor, AI Animate and AI Upscale—bringing image enhancement, background editing and animation directly into…
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