GlobeNews Wire, Author at AdTechEdge

Vistar Media Expands Its DOOH Playbook With New Creative Strategy Certification

GlobeNews Wire2 weeks ago2 weeks ago08 mins

Digital out-of-home (DOOH) advertising has always had one universal truth: creative can make or break a campaign. But as screens grow smarter, placements become more dynamic, and data becomes central to relevance, the creative bar has officially moved. Vistar Media—now part of T-Mobile Advertising Solutions—is aiming to raise industry expertise with the launch of “Accelerate: Strategic Creative in Digital Out-of-Home (DOOH),” its newest Vistar Academy certification.

Magnite Launches Live Scheduler, Aims to Standardize Live Event Advertising

GlobeNews Wire2 weeks ago2 weeks ago06 mins

Live events used to be advertising’s most dependable premium real estate: guaranteed attention, emotionally charged audiences, and little competition from the pause button. But in streaming, “live” has been anything but straightforward. Inventory is fragmented, planning is messy, and advertisers often don’t know what’s coming until the content is already rolling.

Pixalate Q3 2025 Report: North America Leads Global Mobile App Ad Viewability at 72%

GlobeNews Wire3 weeks ago04 mins

Pixalate, the global authority in ad fraud prevention and compliance analytics, has released its Q3 2025 North America Programmatic Ad Viewability Benchmarks, and the results are telling: mobile in-app ads lead the region with a 72% viewability rate, outpacing both desktop (63%) and mobile web (60%).

Viewbix Sells Cortex Media to Minute Media, Eyes Future in Quantum and AI

GlobeNews Wire3 weeks ago3 weeks ago04 mins

Viewbix Inc. (Nasdaq: VBIX), a global adtech developer known for its digital content solutions, has officially sold its subsidiary Cortex Media Group Ltd. to Pro Sportority (Israel) Ltd., a subsidiary of Minute Media Inc., the technology and sports media powerhouse behind Sports Illustrated.

Stingray to Acquire TuneIn in $175M Deal, Expanding Global Audio and Ad Reach

GlobeNews Wire3 weeks ago3 weeks ago04 mins

In a move that could reshape the digital audio landscape, Stingray Group Inc. has announced a definitive agreement to acquire TuneIn Holdings, Inc. for up to $175 million, cementing its ambitions to become a global powerhouse in streaming audio and advertising technology.

Pacvue and Amazon Ads Japan Launch Hackathon to Spotlight Next-Gen Retail Media Innovation

GlobeNews Wire3 weeks ago3 weeks ago05 mins

Pacvue—the self-described first AI-powered Commerce Operating System—is teaming up with Amazon Ads Japan to host a new retail media hackathon on November 20 at the Shangri-La Hotel in Tokyo. The event is part competition, part masterclass, and part industry mixer, designed to push agencies and brands to rethink how they optimize commerce performance on Amazon.

Life360 Buys Nativo for $120M to Build a Family-Safe Ad Tech Powerhouse

GlobeNews Wire3 weeks ago3 weeks ago07 mins

Life360—best known for family safety tools, location intelligence, and a top-ranking mobile app—has made a bold move into ad tech. The company has agreed to acquire Nativo, a premium advertising technology platform, in a deal valued at roughly $120 million in cash and stock.

Samsung Ads and AdGood Partner to Empower Nonprofits with Donated CTV Inventory

GlobeNews Wire4 weeks ago4 weeks ago05 mins

LOS ANGELES, Nov. 06, 2025 (GLOBE NEWSWIRE) — Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organization pioneering affordable access to Connected TV (CTV) for mission-driven organizations, today announced a landmark partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the AdGood nonprofit media marketplace. Now, nonprofits with resources across the spectrum have equal access to TV campaigns on the most-watched screen in the home.

ABX Launches Sports Impact Index to Measure the Real ROI of Sports Advertising

GlobeNews Wire1 month ago1 month ago05 mins

At the ANA Masters of Marketing Conference, creative analytics firm ABX introduced its latest innovation — the ABX Sports Impact Index™, a single-score system designed to help marketers quantify the effectiveness of sports-related advertising. Built from a deep dataset of over 500,000 evaluated ads, the new index blends 14 key performance indicators (KPIs) to give brands a clearer, faster, and more accurate view of how their sports campaigns perform across all media.

Stingray Expands U.S. Retail Media Reach with Acquisition of DMI

GlobeNews Wire1 month ago1 month ago04 mins

Stingray (TSX: RAY.A; RAY.B), the Montreal-based leader in music, video, and advertising solutions, has acquired DMI, a U.S.-based pioneer in music branding and in-store audio advertising. The move adds roughly 8,500 new retail locations to Stingray’s U.S. network—bringing its total footprint to 33,500 stores nationwide—and solidifies its dominance in the pharmacy audio advertising sector.