Madhive, the only operating system designed specifically for local media, has made a strategic equity investment in Precise.AI, an AI-powered data collaboration company. The deal also comes with leadership shifts: Jim Wilson assumes the role of Madhive CEO, while current CEO Spencer Potts transitions to lead Precise.AI.
Datavault AI Inc. (Nasdaq: DVLT), a leader in AI-driven data visualization and monetization, is turning up the volume on radio advertising innovation. The company announced a strategic partnership with Southwest U.S. station 99.7 FM, marking the first deployment of its patented ADIO® Inaudible Tones® technology in mainstream broadcast media.
In the rapidly evolving world of generative AI, visibility is everything. PR powerhouse Zen Media is stepping up with its latest innovation: the Prompt Discovery Index™, a proprietary system designed to give brands unprecedented control over how they appear in AI-driven conversations.
A.D.A.M. Innovations, Japan’s leading genomics and AI company, has officially launched GeneLink, an ad-tech platform that fuses genetic data, lifestyle insights, and artificial intelligence to redefine precision marketing. Unlike traditional solutions that rely on demographics and behavioral data, GeneLink leverages biological predispositions to deliver highly targeted campaigns that are both effective and privacy-conscious.
Koddi, a leading enterprise retail and commerce media platform, and In-Store Marketplace (ISM), the first centralized platform for digital in-store media, have announced the next stage of their partnership. The collaboration makes in-store touchpoints as accessible and programmatic as other digital channels, addressing a key challenge for retailers aiming to unify advertising strategies.
Leading data, cloud, and AI company Further announced that Chirag Deshpande, Head of Industry, will speak at Advertising Week 2025 in New York City on October 6. Deshpande joins a panel alongside Adobe and PMG to explore how data, services, and media intersect to drive successful collaborations in advertising.
Vibe.co, the connected TV (CTV) advertising platform enabling hyper-targeting for performance marketers, has raised $50 million in Series B funding, led by Hedosophia—an early backer of Spotify, Uber, and Airbnb. Existing investors Elaia and Singular participated alongside high-profile tech executives, including Revolut CEO Nik Storonsky, Supercell CEO Ilkka Paananen, and Carolyn Everson of Disney and Coca-Cola. Nirav Tolia, CEO of Nextdoor, joins Vibe.co’s board, bringing additional strategic guidance. The round pushes Vibe.co’s valuation to $410 million.
AdGood, the nonprofit organization focused on expanding access to Connected TV (CTV) advertising for mission-driven groups, has unveiled its Nonprofit Media Fund. The fund pools donations from individuals, foundations, and corporations to provide nonprofits with subsidized access to premium streaming campaigns, helping them reach new audiences and drive action.
Taboola (Nasdaq: TBLA), a leader in performance-driven advertising, is ramping up adoption of Realize, its industry-first platform focused exclusively on delivering outcomes at scale beyond search and social. The platform now features new Generative AI tools, helping advertisers achieve stronger engagement and conversions.
Kargo, the leading creative optimization platform, has unveiled a reimagined approach to Pause Ads on connected TV (CTV), offering brands a non-intrusive, high-impact way to capture attention during natural viewing breaks. The innovation addresses a previously underutilized ad format, turning brief pauses into memorable moments of brand storytelling.
