Building an application with AI can now happen in a single conversation, but finding users still typically requires moving into a separate advertising platform. Base44 is trying to remove that handoff by bringing Google Ads Performance Max campaigns directly into its AI-powered app-building platform, connecting application creation with paid user acquisition. Base44 has expanded its…
Media companies are managing an increasingly fragmented advertising business. Linear television, streaming, podcasts, newsletters, live events and out-of-home inventory all create revenue opportunities, but they also introduce separate workflows for selling, scheduling, forecasting and measurement. Operative is attempting to bring those operations under one technology layer. The advertising and broadcast management software provider has announced…
Upwave is moving a new approach to brand-lift measurement into closed beta, introducing Predictive Brand Lift, a surveyless methodology that uses Bayesian modeling and AI to estimate advertising impact. The measurement company said the product has been developed and tested for more than a year with selected customers. The closed beta will expand testing across…
Retailers have spent years turning websites, apps and loyalty platforms into advertising channels. The next battleground is increasingly the physical store. ZetaDisplay is now extending its long-running relationship with SPAR to build the retailer’s first retail media network, combining hundreds of in-store displays with campaign management, targeting and measurement capabilities. The project has started with…
Kaltura is bringing a wider range of AI capabilities to the television and streaming market, targeting everything from content discovery and customer support to personalized recommendations, sports engagement and monetization. The company plans to showcase the technology at IBC 2026 in Amsterdam, where it will demonstrate new AI capabilities across its Cloud TV and media…
The promise of agentic AI in advertising is moving from demos to live media buying. Magnite and Amnet France have now put that proposition to a real-world test, using AI agents to plan and activate a premium connected TV campaign for an automotive advertiser. The campaign reportedly cut setup time by about 70% while producing…
TwelveLabs is turning its video intelligence technology into a broader enterprise application with the launch of Compliance by TwelveLabs, a SaaS platform designed to detect content-policy violations, explain why footage was flagged and identify potentially synthetic video. Built on the company’s agentic video intelligence platform and integrated with NVIDIA’s Synthetic Video Detector, the system targets…
Retail media is increasingly moving beyond retailer websites and apps, with advertisers looking for ways to connect first-party shopper data to physical-world purchasing behavior. Alpha Modus is now adding another piece to that infrastructure after receiving a U.S. patent covering a system that can turn shopper activity inside a store into personalized, price-specific offers delivered…
Ingenee.ai is taking aim at one of streaming media‘s less visible bottlenecks: the manual work required to organize, schedule, publish and monetize growing content libraries. Ahead of IBC2026 in Amsterdam, the company is unveiling a media operations platform that uses agentic AI to automate workflows across FAST channels, VOD services, content libraries and distribution, while…
Kendamil’s marketing claims about whole milk, breast milk similarities, HMOs and brand heritage have come under scrutiny after a challenge from Abbott Laboratories. The National Advertising Division (NAD) found evidence supporting some of Kendal Nutricare’s ingredient claims but recommended that the company modify or discontinue several advertising messages that could imply unsupported nutritional advantages. Kendamil…
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