Lamar Advertising Company (Nasdaq: LAMR) announced that its subsidiary, Lamar Media Corp., is set to raise $400 million through a private placement of 5.375% senior notes due 2033. The offering, backed by guarantees from Lamar Media’s domestic subsidiaries, is expected to net approximately $393.5 million after fees and expenses.
Fast Hippo Media, a digital marketing and creative media agency, has opened its third office in Frisco, Texas, signaling a major push to meet rising demand for AI-driven marketing solutions and Answer Engine Optimization (AEO) services. The expansion complements its existing offices in Dallas and Colorado Springs, strengthening the agency’s footprint across the nation.
The National Advertising Division (NAD) has weighed in on AT&T’s highly promoted “AT&T Guarantee”, and the verdict is a mixed bag: some claims hold up, but others will need to be scaled back or dropped. The review came after a challenge from rival Charter Communications, and it highlights just how closely competitive claims in telecom advertising are scrutinized.
The digital ad industry has a trust problem. For years, marketers have poured billions into campaigns on major social networks, only to watch budgets vanish into a swamp of bots, trolls, and click fraud. Now, Media.com—a fully verified social network—wants to flip the script with the launch of Media Ads, its new digital advertising service, debuting across the United States, United Kingdom, and Australia.
Digital advertising is getting more complex by the day—and small to mid-sized businesses (SMBs) are paying the price. FullThrottle Technologies thinks it has the fix: a newly enhanced fullthrottle.ai® platform that rolls campaign planning, omnichannel activation, and real-time outcome measurement into one self-serve solution.
Adobe (Nasdaq: ADBE) is showing that AI isn’t just a buzzword—it’s a revenue engine. The software giant reported record third-quarter revenue of $5.99 billion, up 11% year-over-year, fueled by strong subscription growth across its Digital Media and Digital Experience segments. AI Is Paying Off CEO Shantanu Narayen highlighted Adobe’s leadership in AI-driven creative tools, noting…
When it comes to TV advertising, “local” has always been a messy, fragmented landscape. National brands typically rely on expensive, one-size-fits-all buys, while local campaigns require stitching together countless broadcast, cable, and streaming deals. Locality—the company best known for wrangling that chaos—thinks it has the fix. This week, the company unveiled Collective, a first-of-its-kind technology…
Ad.com Interactive Media, a leader in performance marketing and digital media, has acquired Underdog Media, an ad monetization platform known for delivering 100% viewable ad units across trusted publisher networks. The acquisition strengthens Ad.com’s ability to provide exclusive, premium inventory directly to advertisers and demand-side platforms (DSPs).
Kargo, a pioneer in cross-channel high-impact creative innovation, is now integrated with Amazon DSP, enabling brands to deliver visually striking, custom ad formats using Amazon’s browsing, shopping, and streaming data. The move combines Kargo’s premium inventory and industry-certified creative with programmatic precision, offering marketers new ways to engage audiences.
K Wave Media (NASDAQ: KWM), a publicly traded media and entertainment company with a Bitcoin treasury, has completed its first acquisition since listing on NASDAQ, signaling a strategic push to expand its creative and technological capabilities.
