GlobeNews Wire

Adthena launches ChatGPT Ads Intelligence Platform

Adthena Unveils First‑Ever ChatGPT Ads Intelligence Platform for Enterprise Marketers

May 12, 2026

Adthena’s latest launch, the ChatGPT Ads Intelligence Platform, promises to bring whole‑market visibility to OpenAI’s emerging advertising channel. The London‑based AI search‑intelligence firm announced the product on May 11, 2026, positioning it as the first solution that mirrors the competitive insights traditionally available for Google Ads, but for the nascent ChatGPT Ads ecosystem. A new layer…

Read More
Authentic Voice‑over Redefines AdTech Landscape

Rick Lance Studio Says Authenticity Is Redefining the Voice‑over Market

May 11, 2026

Rick Lance Studio says authenticity is redefining the voice‑over market, announcing a strategic shift toward natural, human‑centered audio that it believes will reshape how brands communicate across ad‑tech ecosystems. The announcement At a keynote in Thompson’s Station, Tennessee, Rick Lance, founder of Rick Lance Studio, unveiled a new positioning statement that places “authenticity” at the core of voice‑over production. The…

Read More
Podcast Ads Become Core to Multi‑Channel Campaigns

Slick Engine Positions Podcast Ads as Core Pillar of Multi‑Channel Digital Campaigns

May 11, 2026

Slick Engine Positions Podcast Ads as Core Pillar of Multi‑Channel Digital Campaigns – In a detailed briefing released on May 8, 2026, Tulsa‑based Slick Engine, a digital fulfillment agency, outlined how podcast and streaming‑audio inventory is being woven into broader advertising strategies that already span paid search, social, display, and connected‑TV advertising. Podcast ads move from…

Read More
Pixability360 Launches Unified AI Platform for YouTube Marketing

Pixability Unveils Pixability360: An AI‑Powered Hub for YouTube Advertising, Organic, and Creator Management

May 8, 2026

What Pixability360 Does Pixability360 aggregates data from YouTube’s advertising API, organic performance metrics, and creator‑level insights. Marketers can view spend, view‑through rates, and conversion data side‑by‑side with organic subscriber growth, video SEO health, and creator audience overlap. The platform also supplies AI‑generated recommendations that suggest budget reallocations, content tweaks, and creator collaborations to lift overall…

Read More
Proximity Ad Report Highlights New Targeting

Proximity‑Based Advertising Gains Ground with New Blockgraph‑4As Report

May 8, 2026

Proximity‑Based Advertising Gains Ground with New Blockgraph‑4As Report — Blockgraph and the American Association of Advertising Agencies (4As) have released a advertising report that quantifies how household closeness to a brand’s physical or service locations consistently lifts ad performance across TV, digital and out‑of‑home channels. What the Report Reveals The 30‑page paper, titled “Proximity and Performance: How…

Read More
Kargo ChatGPT Integration Brings AI‑Native Advertising to Brands

Kargo Teams Up with ChatGPT to Bring AI‑Native Advertising to Brands

May 7, 2026

Kargo announced a partnership with OpenAI’s ChatGPT, positioning the adtech firm as a technology partner in the emerging AI‑driven commercial ecosystem and opening a new frontier for AI‑native advertising. Kargo, the New York‑based adtech platform known for blending creative science with programmatic distribution, revealed its integration with ChatGPT on May 5, 2026. The move marks the first formal…

Read More
OAAA renews FBI Digital Billboard Initiative – DOOH impact

OAAA Extends FBI Digital Billboard Initiative, Boosting DOOH’s Role in Public‑Safety Campaigns

May 7, 2026

The Out of Home Advertising Association of America (OAAA) announced Wednesday that its partnership with the Federal Bureau of Investigation (FBI) on the Digital Billboard Initiative has been renewed, expanding a nation‑wide network of more than 10,000 digital screens that broadcast fugitives, missing‑person alerts and other urgent public‑safety messages. How the technology works At its…

Read More
Nexxen‑Unity partnership brings AI‑resilient, cookie‑free video to mobile gamers

Nexxen‑Unity Deal Unlocks AI‑Resilient, Cookie‑Free Video for Mobile Gaming

May 7, 2026

Nexxen partners with Unity to bring AI‑resilient, non‑cookie video to mobile gamers, a move that could reshape programmatic buying on smartphones and set a new benchmark for privacy‑first ad delivery. The collaboration merges Unity’s massive in‑app gaming inventory with Nexxen’s data‑driven demand‑side platform (DSP). By embedding Unity’s premium mobile supply into Nexxen’s unified buying hub,…

Read More
Teads adds Lumen CTV attention measurement

Teads Expands CTV Attention Measurement with Lumen Research

May 7, 2026

Teads Expands CTV Attention Measurement with Lumen Research — the omnichannel outcomes platform announced a new partnership that brings Lumen’s proprietary eye‑tracking‑based attention metrics to Teads’ Connected TV (CTV) HomeScreen inventory, promising advertisers a more granular view of audience engagement across the global digital‑out‑of‑door landscape. Why attention matters on the big screen The shift from linear television…

Read More
Samba TV appoints new CTO and VP of Engineering to boost AI media intelligenc

Samba TV Elevates Jaya Aswani to CTO and Hires Ramzi Nasr as VP of Engineering, Boosting AI‑Driven Media Intelligence

May 5, 2026

Samba TV Elevates Jaya Aswani to CTO and Hires Ramzi Nasr as VP of Engineering, Boosting AI‑Driven Media Intelligence marks a decisive leadership reshuffle at the San Francisco‑based AI‑driven media intelligence firm, underscoring its push to scale a platform that fuses first‑party TV data with real‑time ad‑tech capabilities. Leadership Changes Signal Technical Scaling The promotion of Jaya Aswani to…

Read More

Be the first to know with our

latest insights and updates.

Newsletter Signup

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

AdTech Edge will use the information you provide on this form to be in touch with you and to provide updates and marketing.