Singapore-based AI startup Minus-AI has officially unveiled a platform that converts brand information into cinematic, multi-shot video ads in mere minutes, promising to upend traditional video marketing workflows.
Artificial intelligence is no longer a backstage player in media and entertainment—it’s the director. ResearchAndMarkets.com has added its latest report, “AI in Media and Entertainment Company Evaluation Report,” spotlighting the top 20 companies driving AI innovation across the industry.
Samba TV, a global leader in AI-driven media intelligence, has tapped Frank Süeltmann to head its go-to-market strategy in the DACH region (Germany, Austria, Switzerland) and the Nordics. The move comes amid the company’s accelerated growth in Europe and a focus on privacy-forward, cross-platform measurement solutions.
Pixalate, a leader in ad fraud protection, privacy, and compliance analytics, has released its latest Supply-Side Platform (SSP) Rankings, highlighting which platforms maintain direct-seller relationships with the top 100 mobile apps. The data comes from Pixalate’s Publisher Trust Index (PTI), which evaluates programmatic ad traffic quality across publishers.
BidMachine, a leading mobile supply-side platform (SSP), has partnered with Intent IQ, a top provider of identity resolution and data technology, to enhance mobile ad targeting across its publisher network. The integration layers Intent IQ’s advanced identity framework onto BidMachine’s platform, enriching mobile advertising IDs (MAIDs) with alternative identifiers and contextual data for more precise ad delivery.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, is expanding its high-impact connected TV (CTV) offerings with Pause Ads, now available across leading streaming services including DIRECTV, DISH Media, and Fubo. The move complements Magnite’s Home Screen and Tiles formats, targeting the growing demand for ad experiences that enhance viewer engagement and maximize publisher revenue.
Byrna Technologies Inc. (Nasdaq: BYRN), a personal defense tech company known for its less-lethal security solutions, is turning heads with an AI-driven advertising overhaul that’s already paying off.
Kargo, a leading creative media ad exchange, has joined forces with the Ad Council to advance the “Tear the Paper Ceiling” campaign, advocating skills-first hiring for STARs—workers Skilled Through Alternative Routes rather than traditional bachelor’s degrees. The initiative, developed with Opportunity@Work, highlights the talent and value STARs bring to the workforce.
Gray Media is setting a new bar for local streaming with a strategic partnership leveraging Google Cloud and Quickplay’s cloud-native platform. The move promises an end-to-end, AI-powered streaming solution that personalizes the viewing experience in real-time, transforming how audiences interact with content.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, has struck a major deal with Acxiom, becoming its first programmatic partner for sell-side data activation. The move is designed to help advertisers cut costs, simplify activation, and push more ad dollars into working media rather than platform fees.
